With the M10-P ASC 100 Edition, Leica has created a fitting tribute to the world of cinema on the occasion of the 100th anniversary of the founding of the American Society of Cinematographers. Comprising a Leica M10-P camera and a Leica Summicron-M 35 f/2 ASPH. lens, the set offers two specially tailored cine-look modes that make it an exclusive and professional tool for cinematographers and filmmakers. The set also includes a Leica VISOFLEX electronic accessory viewfinder and a Leica M-PL-Mount Adapter that enables the use of almost all PL mount cine lenses available on the market on the camera.
Build Upon Heritage and Expertise
Founded in 1919, the American Society of Cinematographers is the world’s oldest association for filmmakers, and unites the best professional cinematographers of our times. Just like Leica, this extraordinary society has influenced and shaped how people around the globe see and perceive real and imagined worlds for more than 100 years. In February 2019, the ASC will be presenting its prestigious awards for the 33rd time – an ideal occasion on which to present an exclusive tool for filmmakers: the Leica M10-P ASC 100 Edition.
The authentic Cine Looks that can be chosen from the camera menu have been developed by Leica in collaboration with some of the world’s most influential cinematographers and members of the ASC. While the ‘ASC Cine Classic’ mode simulates a classic, analogue 35 mm cine film look, the ‘ASC Contemporary’ mode delivers the current digital look of contemporary movies. Aspect ratios used in cinematography can also be selected from the menu. Once activated, the selected aspect ratio is displayed as a bright-line frame in Live View mode. The Leica M10-P ‘ASC 100 Edition’ enables cinematographers and directors to view and assess scenes with any desired lens before shooting begins.
Together with the Leica FOTOS App, location scouting can, for example, also be made much easier, as results can be shared and discussed immediately with all parties involved in the filming project.
The combination of the electronic viewfinder, PL-mount cine lenses, the Cine Looks and aspect ratio options enables the use of the camera as a director’s viewfinder and makes it an extraordinarily versatile and useful tool for filmmakers.
The Leica M10-P ASC 100 Edition will be available from autumn 2019.
