At the beginning of photography’s history, it took a long time – from hours to days – to view a captured image. However, since 1947, instant cameras revolutionized this process, becoming iconic, particularly in the 70s and 80s.
While they once represented speed, now they signify a pause in today’s rapid world. Today’s renewed interest in instant photography is evident, and Leica Camera AG is launching the second version of its instant camera, the Leica SOFORT 2. This camera merges the ephemerality of digital with the lasting nature of analogue.
The SOFORT 2’s sleek design showcases Leica’s prowess in industrial design. Its handling, user-friendly menus, and button design remain consistent with other Leica digital cameras. A notable feature of the SOFORT 2 is the ability to save digital images, select the best ones, and then print them.
Through the integrated Leica FOTOS App, users can transfer images from their phones or other Leica cameras to the SOFORT 2 for printing. After a quick manual operation, one gets a print in Instax Mini format, with Leica offering exclusive paper with special frames.
The SOFORT 2 is simple, modern, and chic. Available in three colours: black, red, and white, it’s a must-have for any occasion. It offers various creative features, from a selfie mode, wide-angle landscape, and macro mode to multiple lens and film effects.
Accessories for the SOFORT 2 include stylish frames and other quality items, highlighting its versatility. These accessories accentuate its uniqueness, catering to users who cherish both instant prints and digital shares.
Priced at S$580.00, the Leica SOFORT 2 is for sale at official Leica outlets in Singapore, with the red model being exclusive to Leica’s online platform from 9th November 2023.
