The global luxury watch industry turned its attention to LVMH Watch Week as it opened in the heart of Milan, where Hublot unveiled a bold slate of new timepieces that underscore its leadership in innovation, materials science, and high-profile collaborations.
From its showcase along the iconic Via Montenapoleone, Hublot introduced its first releases of the year—each reflecting the brand’s “Art of Fusion” philosophy and signalling trends likely to shape the watchmaking landscape in 2026.
A GOAT Tribute: Big Bang Tourbillon Novak Djokovic Edition
Leading the lineup is the Big Bang Tourbillon Novak Djokovic GOAT Edition, a trilogy celebrating Novak Djokovic, widely regarded as the greatest tennis player of all time.
The limited collection of 101 pieces is split into three colour ways—blue, orange, and greesymbolisingng Djokovic’s dominance across hard, clay, and grass courts. The watch commemorates his historic 24 Grand Slam titles and record 428 weeks as world No. 1.
Hublot pushes material innovation further by incorporating composite elements derived from Lacoste polo shirts and Head tennis racquets. The lightweight 44mm case is paired with the brand’s proprietary Titaplast®, while the MHUB6035 automatic tourbillon movement features a striking design inspired by tennis racquet strings. At just 56 grams, the timepiece is engineered for both performance and symbolism.
Two Decades of Big Bang: The Original Unico Returns
Marking the 20th anniversary of its flagship collection, Hublot introduced the Big Bang Original Unico, a refined evolution of the iconic model.
Now sized at 43mm, the updated watch integrates the in-house Unico chronograph movement—known for its patented innovations—alongside improved ergonomics and a sapphire caseback. Signature design elements remain intact, including the six functional bezel screws and the fusion of materials such as ceramic, titanium, and King Gold.
Available in four variants—Black Magic, Titanium, Titanium Ceramic, and King Gold Ceramic—the release celebrates two decades of design continuity and technical advancement.
Industrial Design Meets Haute Horlogerie: Big Bang Unico SR_A
Hublot also deepened its creative partnership with Samuel Ross through the Big Bang Unico SR_A, marking the first time Ross’s design language is paired with the Unico manufacture movement.
Limited to 200 pieces, the 42mm timepiece features a monochrome black ceramic case and a newly developed honeycomb rubber strap.
The watch reflects Ross’s industrial aesthetic, combining geometric precision with Hublot’s mechanical expertise—an evolution of a collaboration that began in 2020.
A New Shade Emerges: Big Bang Coal Blue Collection
Expanding its colour palette, Hublot introduced “coal blue,” a nuanced tone blending grey, black, and deep blue. This new chromatic identity appears across the Big Bang Original Unico and Spirit of Big Bang models.
Both watches feature redesigned dials inspired by carbon fibre patterns, offering enhanced depth through alternating satin and polished finishes. While the Big Bang model runs on the Unico flyback chronograph with a three-day power reserve, the Spirit of Big Bang houses the high-frequency HUB4700 movement operating at 5 Hz.
Classic Fusion Goes Pastel with Sage Green
Hublot continues to bridge fashion and horology with three new Classic Fusion models in sage green—a soft, contemporary hue gaining traction across design industries.
Available in 33mm, 42mm, and 45mm titanium cases, the collection emphasises clean dials and harmonious colour integration. The 33mm version features a diamond-set bezel, while the 45mm model introduces a chronograph in this pastel tone for the first time.
Football Heritage Honoured: UEFA Europa League Edition
Reinforcing its long-standing ties to football, Hublot unveiled a limited-edition Classic Fusion Chronograph UEFA Europa League model, celebrating its partnership with the UEFA Europa League.
Limited to 50 pieces, the watch incorporates the league’s black and orange colours through a carbon fibre bezel with orange fibreglass accents. Each piece is unique due to the random composite structure, and the watch is powered by the HUB1153 automatic chronograph movement.
A miniature Europa League trophy accompanies each unit, enhancing its collector appeal. With its latest releases, Hublot reaffirms its position at the forefront of contemporary watchmaking.
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