Five years after embarking on its renewed creative path, Louis Erard introduces the 2340, the first timepiece in its history to feature an integrated bracelet. Named after the postal code of Le Noirmont, the brand’s home in the Swiss Jura, the 2340 represents a turning point—ushering in a new case, a new bracelet, and even a new movement for the maison.
Unlike past limited editions, the 2340 is conceived as a core collection model, anchoring a fresh family within the Louis Erard universe. Together with the existing Noirmont line, it now forms the brand’s twin design pillars—Noirmont and 2340, two distinct yet complementary expressions of Louis Erard’s evolving identity.
Born in Steel. Sculpted in Titanium.
The 2340 exemplifies Louis Erard’s pursuit of technical sophistication and harmonious geometry. Its integrated bracelet flows seamlessly into the case, secured by a concealed butterfly clasp with spring-blade mechanism.
The silhouette pays tribute to the classic sports-chic icons of watchmaking, while translating them through Louis Erard’s independent, contemporary lens.
The hybrid case construction blends form and function. Measuring 40 mm in diameter and just 8.95 mm thick, it pairs a brushed titanium mid-case for lightness with polished steel elements for contrast and definition. Four polished gadroons along the flanks mask the bracelet connections and accentuate the case’s smooth, sculptural flow.
Design Obsession. Detail Driven.
Every surface of the 2340 speaks of texture, depth, and balance. It debuts in three dial variations, each with its own tactile identity:
● Mint Green: A lacquered dial stamped with an oblong “pill” motif, echoing the capsule logo at 6 o’clock.
● Slate Blue and Deep Blue: Lacquered dials featuring a linear pattern that mirrors the bracelet’s central links, ensuring visual continuity across the design.
Floating diamond-cut indexes, baton-style hands with brushed and polished finishes, and a railway minute track complete the architecture of clarity and legibility.
Powering the watch is the Sellita SW300-1, a slim automatic movement just 3.6 mm thick, appearing here for the first time in a Louis Erard timepiece. It boasts a custom black-lacquered rotor, signed and decorated by the brand, and delivers a 56-hour power reserve.
The Louis Erard Way
With the 2340, Louis Erard ventures decisively into sporty-chic territory—not through flash or excess, but through proportion, precision, and purpose.
The Louis Erard 2340 is available in Mint Green, Slate Blue, or Deep Blue at a retail price of SGD 5,220 (inclusive of taxes).
