Ohmyhome Expands Into Private Housing Sector On The Back Of Strong Growth

Singapore’s leading proptech company Ohmyhome is bent on augmenting and revolutionising the housing transaction scene. To that end, it is set to enter the private residential sector and introduce its suite of services and technological features for private home transactions.

Ohmyhome agent with client

With the expansion, Ohmyhome will soon offer smart solutions and simplify housing transactions for all homeowners and searchers in Singapore. The private market resale portal is expected to be launched later this year. As a first step, Ohmyhome will market the Affinity at Serangoon, starting from today.

Ohmyhome is breaking into this market on the wings of its strong and phenomenal growth in the past 20 months. It has helped simplify over 1,000 HDB housing transactions with a combined value of more than S$500 million.

Affinity At Serangoon

Affinity at Serangoon garden view

Ohmyhome has been officially appointed by Oxley Serangoon Pte Ltd as one of the sales agencies for Affinity. A vital aspect of the developer’s marketing strategy, Ohmyhome will focus heavily on digital marketing. Project information will be showcased on Ohmyhome’s mobile app and website, and shared with the company’s user base through electronic mailers.

Ohmyhome differentiates itself from the norm by providing comprehensive and wholesome end-to-end service to customers without any sales commissions or service fees. It also couples that with added incentives, including exclusive discounts and viewings.

Unlike conventional agencies, Ohmyhome will also take on the role to showcase similar projects to customers. This provides them with unbiased comparisons to help them reach an optimal decision.

Affinity at Serangoon top down view

Additionally, in a first in the industry, Ohmyhome will also provide buyers with regular updates on the progress of the development. This will be particularly advantageous for buyers anxious about the current status of their homes, especially if they’re based overseas.

Finally, the innovative app features on Ohmyhome will be made available for the buyers and sellers to use once the development is complete.

Find out more about Ohmyhome’s innovative app features here.