The collaboration between Louis Erard and Swiss artist Sylvie Fleury redefines the intersection of art, fashion, time, and consumer culture. With Le Régulateur, Fleury challenges traditional norms by blending luxury and industrial materials, reinterpreting the essence of beauty and gendered consumption.
A Bold Statement in Timekeeping
Sylvie Fleury’s design transforms the Regulator’s iconic three-in-line hands, using them to disrupt conventional aesthetics. By integrating make-up palettes into the watch’s counters, Fleury provokes thought on consumerism and self-expression.
Is it more than a women’s watch? The answer is left open-ended, encouraging reinterpretation of reality.
Fleury has long explored freedom as an artistic conquest. Her work subverts stereotypes by incorporating elements of power, desire, and self-assertion.
Since 2018, she has repurposed make-up palettes into monumental art pieces, turning everyday beauty products into statements of abstract painting. The watch dial’s circular form encapsulates this bold approach, making the Regulator a canvas of personal expression.
Design and Craftsmanship
Encased in a 39mm black PDV stainless steel frame, the polished black dial and glossy black leather strap echo the lacquered aesthetic of high-end make-up cases.
The Regulator’s distinctive hands feature coral tones for hours at noon, and a matte magenta shade for seconds at 6 o’clock. The subtle tone-on-tone script marks the collaboration between Sylvie Fleury and Louis Erard, cementing their shared ethos of defying norms.
Availability and Pricing
The Le Régulateur Louis Erard x Sylvie Fleury is priced at SGD 6,300, inclusive of taxes.
