VAIO is making a grand comeback in Singapore! The renowned laptop brand has announced its re-entry into the market through a strategic partnership with Unified-1 Solutions Pte. Ltd., which will serve as its official authorised distributor. This move marks VAIO’s commitment to expanding its presence in Southeast Asia, catering to the region’s growing demand for high-performance computing solutions.
Singapore, with its dynamic business landscape and tech-savvy consumers, provides the perfect launchpad for VAIO’s latest innovations. By re-establishing operations here, VAIO aims to connect directly with local businesses and professionals, offering cutting-edge devices tailored for today’s fast-paced digital lifestyles.
A Legacy of Innovation
Originally founded in 1997 as Sony Corporation’s PC brand, VAIO quickly became synonymous with lightweight, high-performance laptops.
Since becoming an independent entity in 2014, the brand has continued to uphold its legacy, crafting premium-quality laptops at its headquarters in Azumino City, Nagano Prefecture, Japan. Today, approximately 90% of VAIO’s sales come from corporate users, reinforcing its reputation as a leader in business-grade computing.
Introducing the VAIO SX14-R & Pro PK-R
To mark its return, VAIO is launching two powerful new laptops: the VAIO® SX14-R for consumers and the VAIO® Pro PK-R for business users. Both models share the same advanced design and performance, built to meet the needs of professionals on the move. Weighing just 1.08kg, these ultra-light carbon fibre laptops offer exceptional portability without compromising on power.
Equipped with AI-powered noise-cancelling technology, the SX14-R and Pro PK-R ensure crystal-clear audio for virtual meetings, filtering out background noise for seamless communication. A long-lasting battery provides extended use, making these laptops perfect for individuals who need reliability throughout their day. Aesthetically, the sleek design and multiple colour options—including an exclusive deep emerald—elevate their appeal.
Masaki Yamano, President and CEO of VAIO Corporation, expressed enthusiasm about the brand’s return to Singapore: “We’re thrilled to reconnect with Singaporean consumers and businesses. Our latest laptops feature cutting-edge AI functions and user-sensing capabilities, designed to enhance productivity and efficiency. VAIO is committed to empowering users with technology that complements their work and lifestyle.”
Where to Buy
Customers can explore and purchase the VAIO SX14-R at Best Denki stores in VivoCity Mall, Ngee Ann City, and soon at Funan Mall in March. Corporate buyers can access the VAIO Pro PK-R through authorised resellers.
For more details, click here.
