Bang & Olufsen has introduced the Beosound Premiere, a statement soundbar designed to deliver an artfully crafted, three-dimensional spatial audio experience. With its bold silhouette and the debut of the company’s patent-pending Wide Stage Technology™, the soundbar reflects a century of acoustic innovation and design mastery.
“Beosound Premiere transcends the conventional soundbar,” says Bang & Olufsen CEO Kristian Teär. “Sculpted from our signature aluminium, it embodies our heritage of audio excellence and transforms sound into an emotional, artful encounter. This is not just a product, it’s an experience.”
A Masterclass in Aluminium Craftsmanship
Created in collaboration with the artisans at Factory 5 in Struer, Denmark, the Beosound Premiere is sculpted from pure aluminium, standing apart from traditional, linear soundbars with its fully three-dimensional form.
Its exposed speaker drivers highlight Bang & Olufsen’s philosophy of celebrating internal engineering rather than hiding it, while the seamless aluminium chassis is pearl-blasted to achieve a soft satin finish.
Despite its compact profile, the soundbar houses ten precision-engineered drivers. At the centre sits a striking up-firing tweeter, framed in turned aluminium and detailed with 1,925 micro-perforations that pay homage to the brand’s founding year. The result is a sculptural object that looks as dynamic as it sounds.
Immersive Spatial Sound, Reimagined
The Beosound Premiere delivers immersive spatial audio through a custom-engineered array of ten drivers, including the dedicated up-firing unit that adds height and dimension. This configuration allows sound to wrap around the listener with cinematic breadth, while a purpose-built driver setup ensures crystal-clear dialogue and powerful low-end presence.
Bang & Olufsen’s new Wide Stage Technology™ further amplifies this effect by expanding the perceived soundstage far beyond the physical confines of the soundbar. Using bespoke signal processing, it creates the illusion of additional speakers, producing room-filling audio that enhances music, film, and dialogue.
With built-in Dolby Atmos 7.1.4 decoding, the Beosound Premiere can operate as a standalone centrepiece or integrate seamlessly with additional Bang & Olufsen speakers through Beolink Surround, adapting to any home cinema setup.
A New Interaction Through Light
True to the brand’s tradition of “magical moments,” the Beosound Premiere uses intelligent lighting to create an intuitive interaction experience.
Ninety internal LEDs glow and shift in response to adjustments, creating a sense of connection between the listener and the device.
Built for Longevity
Beosound Premiere is crafted with longevity at its core, earning a Cradle to Cradle Certified® Bronze rating to ensure it can be updated and maintained over time.
With Beocare enrollment, users receive a 5-year warranty, emphasising Bang & Olufsen’s long-term commitment to durability, beauty, and responsible craftsmanship.
Introducing the Beosound Premiere Haute Edition
To celebrate the launch, the Bang & Olufsen Atelier has created the Haute Edition, limited to just 25 units worldwide.
This special edition features a precision-milled, flowing pattern that radiates from the central slot across the entire aluminium body, echoing the movement of sound waves. Each groove is cut during a meticulous 17-hour milling process, transforming the soundbar into a sculptural fusion of art and engineering.
Every Haute Edition is individually engraved, paired with a matching limited-edition Beoremote One, and presented in a handcrafted wooden box complete with a certificate of authenticity.
Pricing and Availability
Beosound Premiere
● RRP: SGD7,350
● Finishes: Natural Aluminium (Dec 2025), Gold Tone (Feb 2026), Black Anthracite (Mar 2026)
Includes a versatile stand for both tabletop and wall-mounted placement
Optional covers:
● Fabric (Grey Melange): SGD7,800
● Oak or Dark Oak: SGD9,000, handcrafted from a single piece of wood
The Natural Aluminium model is available for audition in select Bang & Olufsen stores today, with pre-orders open in-store and online for delivery beginning December 3rd.
Beosound Premiere Haute Edition
● RRP: €13,000 / USD15,700
● Available now in select stores worldwide
