Samsung Electronics showcased its latest line of Neo QLED 8K, Samsung OLED, Lifestyle TVs, and sound devices during the Unbox & Discover 2023 Singapore launch event at Marina Bay Sands. This year’s lineup emphasizes premium audio and visual performance, gaming experiences, smart connectivity, and sustainability initiatives suitable for homes of all sizes. The company plans to introduce more significant TVs, ranging from 75 inches and up, this year.
Samsung’s Neo QLED 8K TV lineup delivers more wow than ever, offering exceptional picture quality with an almost bezel and border-free Infinity design. The QN900C, the top-tier model in Samsung’s premium Neo QLED 8K lineup, has received positive feedback from industry experts and reviewers thanks to its Auto HDR Remastering and 8K AI upscaling technologies. Samsung is committed to expanding the 8K ecosystem by collaborating with partners such as the 8K Association to create more opportunities for native 8K content consumption. Furthermore, the QN900C model includes Dolby Atmos and Q-Symphony 3.0 technology, which enhances sound quality and immerses viewers in every scene.
Samsung also offers a Neo QLED 4K lineup as an alternative option for consumers. It boasts excellent picture quality and a 144Hz refresh rate, making it a great choice for users who want a tabletop screen for fast-action games or content. Additionally, the Samsung SlimFit Cam can be added to turn the Neo QLED 4K TV into a video conferencing facility with Google Meet, ideal for those who want to improve their productivity.
For those who prefer OLED screens, Samsung’s 2023 Samsung OLED lineup provides immaculate picture quality in a sleek design. The 2023 OLED models come in 55-, 65-, and the new 77-inch sizes to provide consumers with even more viewing options. The lineup offers true blacks and stunningly natural pictures with perfect contrast and colour expression, thanks to Neural Quantum Processor 4K’s perceptional colour mapping. It is the “World’s First Pantone-Validated HDR OLED.” The expanded line-up also supports a 144Hz refresh rate, making it an excellent choice for action-packed content and gamers who want boosted performance.
If customers are looking for a more complete audio experience, the new top-of-the-line Q Series (HW-Q990C) provides 11.1.4 channels of sound, and it supports Dolby Atmos. The soundbar has the first-ever built-in wireless Samsung TV-to-soundbar Dolby Atmos connection in the world, allowing both the screen and soundbar to deliver amazing audio experiences without any wires.
This year, Samsung’s flagship TV and soundbar also offer Sound Remastering, which uses AI to enhance each sound object to ensure voices are clear, environmental sounds are immersive, and each component is at the appropriate volume. Additionally, the new version of Q-Symphony improves paired sound between the TV and soundbar, as the soundbar connects to the TV’s Neural Processing Unit to analyze audio signals and enhance each sound for more detail.
Samsung QN900C retails at S$8,999, Neo QLED 4K from S$2,399, and HW-Q990C retails at S$2,099.
For more information about the 2023 TV and sound devices line-up, please visit www.samsung.com/sg.
