Urwerk Launch UR-100 Electrum

Electrum is one of the original precious materials, regarded by the ancients as a veritable treasure. This gold and silver alloy was indeed much coveted among Ancient Greeks, Amerindian civilisations, and Ancient Egyptians.

While the first coins were minted from this metal, the noble, flamboyant, luminous material gradually fell into oblivion, while awaiting a much-deserved new lease on life. URWERK recreates this magic in the UR-100 Electrum which proudly proclaims ‘here comes the sun’ as the Beatles famously sang.

The UR-100 Electrum is the new edition of URWERK’s 100 collection. This 25-piece edition has a case made of organic gold and palladium alloy. In addition to its sunny yellow colour, it features a structured, pleated, and undulating surface.

This highly distinctive aesthetic is based on the numerous aesthetic references of Martin Frei, co-founder of URWERK.

The case of the UR-100 Electrum is covered with grooves. Everyone can project their own universe into this design.

See the tiers of an ancient Greek theatre, the subtle pleats of an Iris van Herpen dress, a piece of raw earth hollowed out by the imprints of time, the Seigaiha motif of a traditional kimono. This creation is an invitation to embark on a temporal and sensory journey.

For more information, visit thehourglass.com.