Huawei today introduced the Mate 40 series, the most powerful Huawei Smartphone ever, and showcased new accessories to Leap Further Ahead.
Delayed by U.S. sanctions on its suppliers, including processor manufacturer TSMC, Huawei delayed the launch of its Mate 40 series flagship smartphones until today, then unveiled what the brand considers to be the most revolutionary devices Huawei has ever created, smartphones that empower users to leap further ahead.
The Huawei Mate 40 Pro and Mate 40 Pro+ incorporate the world’s first 5 nanometer 5G SoC, Ultra Vision Cine Camera system and the iconic Space Ring Design, as well as a smarter, more attentive digital experience. Richard Yu, Executive Director and CEO of Huawei Consumer BG said: “Each year the Huawei Mate Series brings the most exciting technology together into one stunning package. This is what defines the Mate Series DNA and is all made possible by our dedication to innovation. In these unprecedented times, we remain committed to creating a better future, with innovative technology that delivers a positive and meaningful impact on the lives of consumers. In the future, we will continue working closely with our partners to bring the Seamless AI Life experience to consumers all around the world.”
Marrying iconic design with innovative technology, The Mate 40 Pro and Mate 40 Pro+ are form manifested from function. The HUAWEI 88° Horizon Display creates an immersive viewing experience in a compact package, while the silky curve also means the devices are comfortable to hold. The handsets also offer IP 68 dust and water resistance, a choice of both virtual and physical volume controls and enhanced mistouch prevention algorithms.
Objects of sheer beauty, the Mate 40 Pro and Mate 40 Pro+ devices carry a small front camera cut-out, which is packed full of technology, with 3D Face Unlock, an Ultra Vision Selfie Camera and Smart Gesture Control. Turn the devices over and you will see that the Mate 40 Series has adopted the Space Ring Design, an evolution of the Mate Series’ iconic circular and symmetrical design. The Mate 40 will be available in Black and White, as well as an enchanting Mystic Silver, a finish with a colour-shifting effect that evokes the mysteries of the unseen. There are also two vegan leather variants, Yellow and Green.
In addition, the Mate 40 Pro+ features an exquisite nano-tech ceramic back panel available in two iconic colours: Ceramic White and Ceramic Black.
Leap further ahead with Kirin 9000 setting a new standard for performance and is fully equipped for 5G. The Kirin 9000 is the most sophisticated 5nm 5G SoC available, delivering vastly improved performance and power efficiency over its predecessor. For the first time ever, the flagship 5G SoC has more than 15.3 billion transistors , making it the densest and most full-featured 5G SoC to date.
The powerful CPU features a three-level power efficiency architecture with cores running at clock frequencies of up to 3.13GHz. Also integrated into the SoC is a 24-core Mali-G78 GPU. the most powerful in a Huawei device, as well as an innovative NPU featuring two big cores and one tiny core, taking on-device AI to a new level.
The Mate 40 series utilises a 90Hz display that works together with 240Hz touch sampling rate for greater responsiveness and now also provides haptic feedback to correspond with the visual experience, with dual stereo speakers and superbass stereo to highten entertainment, and is supported by the fastest iteration of Huawei’s SuperCharge technology.
The camera system on the Mate 40 Series has been co-engineered with Leica to provide the best camera solution possible and hsd breakthrough upgrades to the ultra-wide angle lens, powerful high-definition main camera, impressive telephoto camera and more. With the Dual Cine Cameras and Dual Ultra Wide Cameras on the Mate 40 Pro and Mate 40 Pro+, users can capture amazing wide angle videos and images from both the front-and rear-facing cameras. The Dual Cine Cameras feature a 3:2 cinema-style shooting ratio sensor and Steady Shot, while the XD Fusion HDR Video ensures balanced exposure, even when users are capturing with extreme lighting contrast. Other evolutions include Tracking Shot, while Story Creator allows for true cinematic effects. Background music, filters and effects can also be added with ease. Not neglecting audio, HUAWEI Mate 40 Series features Audio Focus, Audio Zoom, and dual stereo speakers. The Ultra Wide Cine Camera now offers an even wider field of view, as well as richer detail, improved low light performance and distortion correction algorithms, allowing users to capture beautiful expansive landscapes, while the Super Sensing Wide Camera provides true high definition shots.
Image quality has been further enhanced with Full Pixel Octa PD AutoFocus. Improved distortion correction targets the face, body and limbs, making the ultra-wide angle lens useful in more scenarios than ever. The Huawei Mate 40 Pro features a Periscope Telephoto Camera to support 10x hybrid zoom and 50x digital zoom, and Mate 40 Pro+ takes it further with a dual-telephoto camera system that enables 20x hybrid zoom and 100x digital zoom.The Ultra Vision Selfie Camera on the Mate 40 Series take selfies and videos to new heights with support for 4K capture and the option to shoot in one of three available fields of view, ranging from up close and personal to ultra-wide. Slow-Motion Selfie adds even more versatility to the front camera by letting users add dramatic flair when documenting their fast-paced actions.
With Smart Gesture Control, Huawei has enabled total hands-free control of the Mate 40 series, and owners simply hover their hand over the device to wake it up or navigate by swiping left, right, up and down. There is also an air press gesture for call answering. The all new dynamic Eyes on Display on Mate 40 Pro and Mate 40 Pro+ can be activated at a glance, with fully customisable interactive displays hosting all the information you need from your phone. Improved MeeTime functionality is a gateway to a better connected, more intelligent life.
The EMUI 11 operating system has always featured comprehensive security solutions to protect Huawei deviceusers. The Trusted Execution Environment operating system is CC EAL5+ certified, which is the highest certification level for commercialised security microkernel. EMUI 11 also comes with new privacy features. When transferring images, users can easily purge sensitive personal data such as location, time and device details from the file before it is sent, and the Mate 40 Series comes equipped with the innovative Huawei Mobile Services (HMS), bringing users a smarter, richer, more convenient and secure smartphone experience.
Huawei also unveiled new apps available for global Huawei users, including Petal Search, a search engine with support for multiple types of searches; Petal Maps, a map app that utilises the Mate 40 Series’ gesture control feature; and Huawei Docs, a unified word document service.
Singapore can look forward to the Huawei Mate 40 Pro variant in Black and Mystic Silver, with pricing and availability to be revealed soon.
During the launch, Huawei also introduced HuaweiFreeBuds Studio, the company’s first over-ear noise-cancelling headphones and Porsche Design Huawei WATCH GT 2, and announced the global availability of the Huawei X Gentle Monster Eyewear II smart glasses and Huawei Sound wireless speaker.
