At CES 2025, LG Electronics unveiled its latest audio lineup, the “xboom by will.i.am” series, a bold collaboration with multi-platinum artist and tech entrepreneur will.i.am.
This exciting launch follows the December announcement of their partnership, with will.i.am appointed as the “Experiential Architect” for the LG xboom brand. The collaboration aims to redefine the listening experience with fresh sound and design concepts, cementing xboom’s identity as a culture-forward brand.
Each product in the “xboom by will.i.am” collection reflects the artist’s unique creative vision and expertise in pop culture and technology. Professionally tuned by will.i.am these products deliver the xboom signature sound, characterized by a warm, balanced audio profile. The compact designs exude a playful yet artistic vibe, blending functionality with aesthetic appeal and drawing from will.i.am’s deep understanding of technology and audience preferences, the product lineup represents a bold leap in LG’s audio innovation.
A Revolution in Smart Bluetooth Speakers
The new xboom series includes three standout Bluetooth speakers: the xbloom Bounce, Grab, and Stage 301. These smart devices come equipped with AI-powered features, including AI Sound, which adapts the audio settings to the content being played, and AI Lighting, which synchronizes multi-coloured lights to the music. Additionally, AI Calibration ensures optimal sound quality in any environment. The speakers also feature a button for direct access to will.i.am’s RAiDiO.FYI platform, delivering personalized infotainment through an AI Radio Host.
One key innovation is the LE Audio Auracast technology, allowing users to link multiple xboom units for synchronized audio playback. Even without Auracast support, users can create a seamless audio experience by designating one speaker as the master unit. With high-performance components from Peerless, the Danish transducer manufacturer, the xboom series delivers premium sound quality.
Spotlight on the xboom Lineup
1. xbloom Bounce
The Bounce is a portable speaker designed for style and performance. Featuring dual dome tweeters, a track-type woofer, and up-bouncing passive radiators, it offers an expansive soundstage with crisp highs and deep bass. Its radiators not only enhance the sound but also light up in sync with the music.
Built to withstand tough conditions, the Bounce boasts an IP67 water and dust resistance rating, Military Standard 810G durability, and a 30-hour battery life. Its versatile strap adds convenience for use at home or on the go.
2. xbloom Grab
Compact yet powerful, the Grab is perfect for outdoor adventures. Its dual passive radiators deliver dynamic bass, and its sleek design ensures portability.
The speaker can be oriented in multiple ways and fits snugly in cup holders, bicycle cages, or other tight spaces. With IP67 water and dust resistance and Military Standard 810G certification, it’s built for the outdoors, offering up to 20 hours of battery life.
3. xbloom Stage 301
The Stage 301 is the ultimate party speaker, designed for karaoke, busking, and large gatherings. Equipped with a 6.5-inch woofer and dual 2.5-inch midrange drivers, it delivers rich, room-filling audio.
Its wedge design allows flexible placement, while the built-in handle enhances portability. The IPX4 water resistance rating and a replaceable battery with 11 hours of playback make it a versatile choice for any event.
xboom Buds: Premium Earbuds
The xboom Buds feature lightweight graphene drivers for precise, balanced sound with deep bass. These earbuds incorporate LG’s Active Noise Cancelling technology and LE Audio Auracast for seamless multi-device connections and shared listening experiences.
The ergonomic design ensures a secure and comfortable fit, complemented by IPX4 water resistance. With up to 30 hours of battery life, including the charging case, the xboom Buds cater to both performance and convenience.
Vision Behind the Collaboration
“Collaborating with LG allows us to merge cutting-edge technology with creative innovation,” said will.i.am. “With the xboom line, we aim to inspire a culture where people connect and share their love for music like never before.” LG’s audio division head, Lee Jeong-seok, echoed the sentiment, emphasizing the brand’s commitment to elevating the listening experience through this partnership.
The “xboom by will.i.am” lineup is set to roll out globally in 2025, promising a new era of audio excellence for music enthusiasts worldwide.
