Advanced audio and hybrid active noise cancellation With Shure’s AONIC 50 Gen 2

Shure has just unveiled the AONIC 50 Wireless Noise Cancelling Headphones Gen 2 in Singapore. These headphones, inspired by Shure’s extensive experience in stage and studio audio, introduce a groundbreaking spatialized audio experience that is set to captivate both music enthusiasts and discerning audiophiles. The AONIC 50 Gen 2 headphones build upon the success of their predecessors, setting a new benchmark for premium, high-fidelity audio. They come equipped with enhanced active noise cancellation and an impressive 50% increase in battery life compared to the first generation, offering up to 45 hours of runtime.

Meticulously crafted with premium materials and boasting studio-quality sound delivered through custom-engineered 50mm dynamic drivers, the AONIC 50 Gen 2 headphones embody both comfort and style, elevating your listening experience. They have been thoughtfully designed with long listening sessions in mind, drawing on Shure’s extensive expertise in crafting headphones for studio professionals. With customizable EQ features and the inclusion of new hybrid active noise cancellation technology, users can tailor their audio experience to their unique preferences using the free ShurePlus™ Play App.

At the core of the AONIC 50 Gen 2 headphones is Shure’s innovative spatialized audio technology, driven by a proprietary algorithm that delicately enhances spaciousness without compromising the original audio. This feature offers three distinct modes: Music Mode, which replicates the experience of high-end speakers; Cinema Mode, which immerses you in cinematic audio quality; and Podcast Mode, which brings your favourite podcast hosts closer to your ears.

Sean Sullivan, Associate Director of Global Product Management at Shure, states, “The AONIC 50 Gen 2 is designed to deliver an exceptional listening experience that is built on the heritage of the previous generation. We incorporated the latest innovations, including spatialized audio options and Qualcomm Snapdragon Sound™ Technology, taking the audio to the next level.”

This second-generation headphone introduces new hybrid active noise cancellation technology, which significantly improves noise elimination for an immersive and natural listening experience. It uses microphones both inside and outside the earcups, allowing users to finely adjust their auditory environment. The AONIC 50 Gen 2 offers four selectable modes, including MaxAware, which balances noise blocking and environmental awareness for on-the-go conversations.

Additional Features and Benefits

● Enhanced Environment Mode: Adjust ambience settings with ease through the ShurePlus™ Play app.
● Extended Battery Life: Enjoy up to 45 hours of battery life with quick charging capabilities.
● Customizable EQ: Create a personalized sound profile using the ShurePlus™ Play app.
● Crystal Clear Communication: Experience superior call quality with advanced microphone technology.
● Cutting-Edge Bluetooth® 5 Wireless Technology: Connect seamlessly to your devices.
● Premium Headphone Amplifier: Support for Snapdragon Sound™ with Qualcomm® aptX™ Adaptive technology.

The incorporation of Snapdragon Sound Technology ensures an unparalleled audio experience, delivering crystal clear and captivating audio. Shure’s partnership with Qualcomm Technologies aims to provide listeners with the artist’s intended audio quality and a reliable connectivity experience.

Mike Canevaro, Director, of Marketing, Snapdragon Sound at Qualcomm Technologies, Inc., says, “By incorporating Snapdragon Sound into these headphones, Shure is ensuring their customers hear every detail of their music exactly as the artist intended, with robust and reliable connectivity.”

The AONIC 50 Gen 2 joins Shure’s renowned AONIC product lineup, known for its acoustic excellence, reliability, and innovation. Featuring a sleek “all-black” design and an extended battery life of up to 45 hours, these headphones are the all-in-one solution for those seeking studio-quality sound, advanced hybrid noise cancellation, spatialized audio technology, and more.

Pricing and Availability

The AONIC 50 Wireless Noise Cancelling Headphones Gen 2 is available in Black at S$569 (inclusive of GST) and can be purchased at the Shure online store, AV One or various retailers. The purchase includes a two-year warranty, a protective zippered carrying case, a 3.5mm audio cable, and a USB-C charging/audio cable.