Huawei Launches the nova 3i, Raising the Bar for Mid-range Smartphones

Huawei unveiled their new nova 3i smartphone at a media launch held yesterday at AVRY Singapore. The Huawei nova 3i is currently the only mid-range device that offers front facing dual cameras with AI support, offering a photography experience that rivals what high-end flagship smartphones can offer.

Mr. Cheng Jiangfei, Managing Director, Huawei Singapore Consumer Business Group, presenting the new HUAWEI nova 3i at a media launch event.

The Huawei nova 3i will be available in both Iris Purple and Black at the recommended retail price of S$398 and will be making its public debut on 28 July 2018 at Waterway Point Shopping Mall, East Wing Atrium, Basement 2. From 11am to 9pm, customers will receive a Casio G-SHOCK Analog-Digital Watch (worth $199) with every purchase of the nova 3i, while stocks last. As part of the debut on 28 July, visitors will also be treated to a day of entertainment with celebrity appearances by local sweethearts Joanna Dong and Boon Hui Lu.

Four AI-powered Cameras

Powered by AI, the Huawei nova 3i can recognise over 200 scenarios across eight categories including Blue Sky, Plant and Beach. The AI function can optimise photos by scene to create a true-to-life effect.

First of its Kind AI-Powered 24MP + 2MP Front Cameras

The Huawei nova 3i is the world’s first smartphone to feature a 24MP primary sensor and a 2MP sensor powered by AI photography. The 24MP primary sensor is designed to capture details with its f/2.0 wide aperture lens, while the 2MP secondary sensor captures depth data with dedicated depth detection hardware. Working in synergy, the dual cameras can produce stunning, authentic bokeh effects, minimising the time and effort required for editing the perfect photo.

AI Photography with 16MP + 2MP Rear Cameras

The rear-facing camera combines a 16MP primary sensor and a 2MP secondary sensor. The former captures vivid images and videos, while the latter records depth data to create a professional bokeh effect, resulting in more natural-looking images. When taking a photo, the handset also assists you with intelligent composition, helping you take gorgeous photos easily even if you have no photography skills whatsoever.

Huawei nova 3i

3D Qmoji

With AI machine learning, the HUAWEI nova 3i also supports 3D Qmoji, which is a social media-friendly feature that digitally transposes your face onto a digital avatar.

FullView Display for the Best Viewing Experience

The Huawei nova 3i uses the newest generation 6.3-inch FHD+ (2340×1080) 19.5:9 FullView display. These specifications enable the display to push out bigger and sharper images while looking slimmer than its predecessor. Another upgrade is on colour reproduction: The new generation of the device covers 85 percent of the colour gamut, up 10 percent from the previous generation, offering an unparalleled display experience.

The front of the HUAWEI nova 3i features a symmetric design—the earpiece speaker is beautifully nestled between two sensors. Behind the notched front view is a beautiful glass back, secured firmly to a sturdy aluminum-magnesium alloy mid-frame. The glass transitions seamlessly to the mid-frame, allowing this 6.3-inch-screen boasting device to retain a slim outer appearance and exceptional feel in the palm.

Designed to Mesmerise

The Iris Purple gradient colour is perfectly realised on the textured film underneath the curved glass. Purple and blue blend harmoniously with the neon-like contrasts, melding together to create a futuristic looking hue. Besides the trendy Iris Purple variant, nova 3i is available in Black, which is a color that is never out of fashion!

Smooth Gaming Experience

The HUAWEI nova 3i also supports an AI gaming mode that pushes the performance of the SoC to the maximum while blocking non-critical notifications and calls that could sabotage your winning streak.

In addition to the Kirin 710 SoC and 4GB RAM, the Huawei nova 3i also uses GPU Turbo to optimise its graphics processing capability. GPU Turbo is a graphics processing accelerator technology that re-architects how graphics are processed on a system level; it greatly improves software-hardware integration, pushing past the traditional bottlenecks that held the CPU and GPU back. GPU Turbo enables devices to run even the most graphically intensive games. Time to play some PUBG without worrying about lag.