At Lenovo’s annual Tech World innovation event, the global technology leader announced a landmark partnership with FIFA, becoming the Official FIFA Technology Partner, the highest tier of sponsorship. This collaboration covers two of the most anticipated sporting events in the world: the FIFA World Cup 2026™ in Canada, Mexico, and the United States, and the FIFA Women’s World Cup 2027™ in Brazil.
This strategic alliance marks the first-ever partnership between Lenovo and FIFA, creating a unique platform for Lenovo to further expand its global brand visibility among football fans. More importantly, the collaboration aims to leverage Lenovo’s integrated technologies and AI solutions to grow the game of football, making it more accessible, engaging, and innovative for players, fans, and stakeholders worldwide.
Revolutionizing the Football Experience with Technology
Lenovo will provide cutting-edge technology and AI-driven solutions to enhance fan experiences at the tournaments, as well as improve global broadcasts and data analytics. Lenovo’s contributions will span across its extensive product range, including ThinkPad laptops, tablets, Motorola smartphones, and server infrastructure. With these tools, Lenovo will power new ways for fans to engage, whether through real-time data in stadiums or enhanced broadcast analytics for viewers worldwide.
The partnership aligns with FIFA’s long-term vision of using technology to elevate football and create inclusive experiences for fans and players alike. Through this collaboration, Lenovo will play a pivotal role in helping FIFA democratize data across football-playing nations, ensuring that technology drives development and access to the sport.
A Milestone Partnership
This collaboration builds on Lenovo’s legacy of powering global sporting events with technology, reinforcing its position as a leader in innovative digital solutions.
As the first-ever AI-integrated technology partner for FIFA, Lenovo aims to set new benchmarks in fan engagement, digital broadcasting, and football analytics at the upcoming tournaments.
About FIFA World Cup 2026 and FIFA Women’s World Cup 2027
The FIFA World Cup 2026 will be a historic event, featuring 48 teams and hosted across Canada, Mexico, and the United States. It will be the first time three countries jointly host the tournament, marking the return of the World Cup to the U.S. since 1994 and Mexico’s third time hosting.
Canada, known for its success in hosting FIFA youth and women’s events, will be participating in the men’s senior World Cup for the first time.
In 2027, Brazil will host the FIFA Women’s World Cup—the first time the tournament will be held in South America. As a nation that has competed in every edition of the Women’s World Cup, Brazil will celebrate the tournament’s tenth edition with 32 teams, following the expanded format introduced in 2023 in Australia and Aotearoa New Zealand.
