Today, Dyson is making waves in the beauty industry by introducing groundbreaking innovations in haircare, aiming to enhance the styling experience for all hair types while preventing heat damage. Building on its success, Dyson is launching the Dyson Chitosan™ range, a collection of haircare-meets-styling products, and unveiling the new Dyson Airwrap i.d.™ multi-styler and dryer.
Introducing Dyson Chitosan™:
Dyson Chitosan™ represents a new era in haircare, offering all-day hold, movement, and shine powered by Triodetic™ technology.
This advanced formula creates a web of flexible bonds that allow hair to move freely while maintaining style. The range is named after its core ingredient, Chitosan, derived from oyster mushrooms, which provides structure and strength to the hair.
The Dyson Chitosan™ range includes two versatile products:
1. Pre-style Cream: Available in four variants, each tailored to different hair types and conditioning preferences.
2. Post-style Serum: Designed to hold, hydrate, and define styles.
Innovatively packaged in refillable containers, the range offers precision dosing to reduce product waste and ensure consistent results. An NFC chip on the packaging provides users with educational resources and easy refill ordering. This range complements Dyson’s existing haircare tools, including the Dyson Supersonic Nural™ hair dryer, Dyson Airstrait™ straightener, and Dyson Airwrap™ multi-styler, delivering long-lasting hold with movement and shine.
The Dyson Chitosan™ range will be available in Singapore by September 2024, priced at SGD79, and will be sold at Dyson Stores and online at dyson.com.sg.
Introducing the Dyson Airwrap i.d.™:
Dyson also announced the launch of the Dyson Airwrap i.d.™, a revolutionary connected multi-styler that programs perfect curls at the push of a button, suitable for all hair types with no heat damage.
The Dyson Airwrap i.d.™ features Bluetooth® wireless technology, offering a personalized experience through app-driven features.
Key features include:
● i.d. Curl™ Personalised Curling Sequence: Guides users through each step to create perfect curls every time.
● New Attachments: Conical Barrel for defined curls, Wave + Curl Diffuser for volume and texture, and Blade Concentrator for precision styling.
The Dyson Airwrap i.d.™ will be available in Singapore by September 2024, priced at SGD859. Consumers can sign up to be notified of its availability and learn more at dyson.com.sg