TAG Heuer and Senna Launch New SENNA Special Edition

With its new TAG Heuer Formula 1 Senna Special Edition timepiece, TAG Heuer evokes the memory of one of the most mythical racers in the history of F1 and celebrates once again the partnership with the Senna brand.

The TAG Heuer Formula 1 chronograph pays tribute to the legend of Ayrton Senna. A new addition to the TAG Heuer’s Formula 1 collection, celebrating the unwavering passion and commitment of TAG Heuer for motorsport competition.

One of the features of the timepiece is the embossed black leather bracelet, a reference to the S/EL that Senna used to wear on his TAG Heuer. The iconic bracelet was the first to be made by TAG Heuer. Its distinctive unique S-shaped design is highly recognisable. The bracelet’s leather is dynamised with yellow stitching and also features a black steel clasp with double safety system push buttons.

The TAG Heuer Formula 1 Senna Special Edition colour scheme features yellow and black, paying tribute to Senna’s iconic colours. The yellow tone is present throughout this 2021 edition, starting with the famous double S (the Brazilian driver’s iconic brand), which crowns the bezel at 12 o’clock, alongside the Senna name. The double S signature can be found on the dial too, where they are incorporated in the 6 o‘clock subdial. The grey anthracite dial houses classic hour, minute, and second indicators at 6, 9, and 3 o’clock, and is decorated with a discrete “TAG Heuer Formula 1” reminder.

The TAG Heuer Senna Special Edition 2021 also features an ultra-resistant black ceramic bezel, again accentuated by a delicate yellow border that underlines the elegance of the timepiece. The number 400 is engraved on the bezel, in a subtle reference to the 400 km/h speed that has never been reached in Formula 1. The hour hand and indexes are treated with Super-LumiNova to ensure optimum legibility in all situations. This special edition features a quartz movement and is water-resistant to 200 metres (20 bar).

Lastly, an image of the Brazilian driver’s iconic helmet is engraved on the caseback and alongside a special engraving of the words “SENNA SPECIAL EDITION”.