Fujifilm adds BTS Butter to the Instax Mini 11!

Fujiflim has announced a collaboration with the biggest boy band of the 21st century – tieing with global Kpop sensations BTS to launch the instax Mini 11 BTS Butter edition!

“Butter” is the second English-language single of BTS, and debuted at #1 in the US Billboard Hot 100 charts on 21 May 2021, making BTS the fastest recording artiste to have four number one hits in Justin Timberlake back in 2006.

Fujifilm instax previously had tremendous success with a Taylor Swift collaboration, so it makes excellent sense to follow that up by collaborating with the biggest band in the world, with the instax Mini 11 BTS Butter edition.

The instax Mini 11 BTS Butter version combines the portability and trendiness of the instax mini 11 with special accents that will make every member of the BTS ARMY swoon, from the vibrant Butter Yellow of the body to the colourful decals surrounding the camera bezel, while there’s Butter-themed shoulder strap and shutter button accessories.
Like all instax Mini 11 instant cameras, this BTS edition comes with an automatic exposure function that optimises shutter speed and flash output to match ambient light conditions, while a selfie mode for quick and easy selfies, with a selfie mirror mounted just next to the lenses for composition.

Fujifilm has also released a mini film BTS Butter version, which features a vivid yellow border with BTS Butter heart insignias. A single cartridge of this film contains 10 exposures and retails for S$16.90.

The Fujifilm instax Mini 11 BTS Butter version is available for S$149 on 17 December 2021 across all authorised instax dealer stores and online.

instax.com/bts-butter/en/