Analogue photography gets a vibrant blast from the past with the launch of the Lomomatic 110 Discomatic, a colourful new compact camera from Lomography that celebrates the carefree spirit of the 1970s and ’90s. Wrapped in bold retro styling, the latest edition combines classic 110 film photography with modern ease of use, inviting both newcomers and seasoned photographers to rediscover the joy of shooting on film.
Designed to be small enough to slip into almost any pocket, the Lomomatic 110 Discomatic embraces spontaneity. Despite its compact size, the camera packs a 23mm Minitar glass lens, fully automatic exposure, selectable ISO settings, zone focusing and interchangeable apertures, giving users more creative control than traditional point-and-shoot cameras. Whether capturing candid street moments, concerts or weekend adventures, the camera is built to encourage experimentation without the complexity often associated with analogue photography.
The playful design is only part of the appeal. Lomography positions the Discomatic as a camera for everyone—from first-time film photographers looking for an approachable entry into analogue photography to experienced enthusiasts who appreciate the distinctive look of the 110 format. Every frame embraces the unpredictability and character that have become synonymous with Lomography’s creative philosophy.
The launch also shines a spotlight on the enduring appeal of the 110 film format. First popularised in the 1970s for making photography more accessible, the miniature format has enjoyed a revival thanks largely to Lomography, which remains the only company producing new 110 cameras and films. Today, photographers can choose from an extensive range of creative film stocks, including colour negative, black-and-white, Redscale and LomoChrome films, giving the tiny format fresh creative possibilities.
Technically, the Lomomatic 110 Discomatic keeps things refreshingly straightforward. It supports 110 film, features apertures of f/5.6 for daytime shooting and f/2.8 for low light, offers controllable ISO settings of 100, 200 or 400, automatic and Bulb shutter modes, manual flash control and unlimited multiple exposures for creative experimentation. Powered by a single CR2 battery, it is designed to be ready whenever inspiration strikes.
It retails at 159 SGD. Find out more here.
