Louis Erard is putting its iconic regulator to the test of free collaboration with an independent creator. And this time, a taboo has been lifted in the world of fine watchmaking: the internet takes its place at the heart of the mechanism, with the dreaded “404 Error” reinterpreted as a minute hand.
This new collaboration will come as no surprise to those already familiar with seconde/seconde/, aka Romaric André, and his modus operandi: Arsène Lupin-style appropriation of vintage watches for the Banksy generation.
The watch comes in a limited edition of 178 pieces: a symbolic number signifying that we are always stronger together. Louis Erard puts its iconic regulator back into play and gives carte blanche to the rising star of ultimate customisation, with independent Paris-based creator, seconde/seconde/.
seconde/seconde/ has made watch hands his playground and trademark, combining diversion, iconoclasm and a mix of styles. Clash of contrasts between deliberately ludicrous patterns and scrupulous execution at a fine watchmaking standard. The creator draws from contemporary culture, the internet, the streets and video games.
His interventions shock, shake up and challenge. They will never leave you indifferent, because every intervention has a meaning behind it. Funny, clever and mischievous, his designs command attention and serve as a reminder that watches are not only functional. They must still tell the time, of course, and in the most beautiful way possible — Louis Erard is on-hand to make sure of that — but watches are also a marker of identity, an object that looks at us.
Le Régulateur Louis Erard x seconde/seconde/ is a limited edition of 178 pieces — a symbolic number which signifies that we are stronger together — and retails for SGD 3,730. For more information, visit thehourglass.com.