Sony Announce New BRAVIA XR 8K LED, 4K OLED and 4K LED Models

Sony’s BRAVIA TVs use a completely new processing method, the Cognitive Processor XR. Each element is adjusted to its best outcome, so everything is synchronised and lifelike – something that conventional AI cannot achieve.

Some of the other BRAVIA XR Lineup highlights include the Google TV, HDMI 2.1 Compatibility (next-generation gaming experience), Sound-from-Picture Reality, Hands-Free Voice Function and Smart Speaker Compatibility. Their Acoustic Multi-Audio technology delivers cinematic surround sound and accurate sound positioning. For movie junkies, you will be delighted to hear that all new models offer a Netflix Calibrated Mode that offers studio-quality Netflix content.

(85” Z9J)

The distinct features of Sony’s MASTER Series Z9J [85” class model] 8K LED TV includes the Full-Array LED panel, XR Triluminos Pro, XR Contrast Booster and XR 8K Upscaling which delivers supreme 8K realism with deep blacks and intense brightness.

(65” A90J)

(65” A80J)

MASTER Series A90J [65” class and 55” class models] OLED TV and A80J [77” class, 65” class and 55” class models] OLED TV features XR OLED Contrast which adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each colour with the subtle differences seen in the real world.

(85” X95J)

(50” X90J)

The distinct features of Sony’s X95J [85” class and 65” class models] 4K LED TV, and X90J [75” class, 65” class, 55” class and 50” class models] 4K LED TV boosts latest XR Motion Clarity technology cross-analyses data to ensure action stays smooth, bright and clear with no blur.