Borderlands 3 Redefines Mayhem; Establishes Franchise as Billion Dollar Global Brand

2K announced that Borderlands 3 has unleashed further mayhem by achieving multiple record-setting milestones for both the series and label following its worldwide release on Friday, 13 September.

Borderlands 3 Proving Grounds screenshot

The Fastest-Selling Title in 2K History

Within its first five days of launch, 50 percent more consumers purchased Borderlands 3 versus sales of its predecessor – Borderlands 2 – making the title the fastest-selling in 2K’s history, as well as the highest-selling title for the label on PC in a five-day window. In addition, Borderlands 3 has sold-in more than 5 million units in its first five days, leading the Borderlands franchise to generate more than $1 billion in Net Bookings and becoming the second franchise in 2K history to achieve this milestone.

Borderlands 3 marks 2K’s highest percentage of digital sales for a cross-platform, cross-distribution title, with more than 70 percent of consumers purchasing the game digitally in its first five days of release. In addition, Borderlands 3 delivered the highest pre-order sales figures to date for a 2K title, as well as broke pre-order records with the Epic Games Store. Initial sales of Borderlands 3 have exceeded the label’s expectations and, in particular, PC sales of the title through the Epic Games Store have been incredibly strong.

Borderlands 3 Proving Grounds screenshot

Borderlands 3 claimed the top position on Twitch for Most-Watched Game on its launch day and has maintained its position as a Top Five Most-Watched Game since launch. In addition, Borderlands 3 has already generated more than 14 million hours of content viewed on Twitch – more than half the viewership that Borderlands 2 generated in its seven-year lifetime.

Borderlands 3 has earned resoundingly positive critical acclaim since its launch, including:

  • o “The once and future king – 9/10” – Forbes;
  • o “Its arsenal of fun is unmatched – 9/10” – IGN;
  • o “An absolute masterpiece – 9/10Shacknews;
  • o “A hallmark of excellence – 9/10Destructoid;
  • o “Destined to become a classic – 9/10” – Meristation;
  • o “An absolute blast – 4/5” – USGamer.