Shopee announced the success of the Shopee 11.11 Big Sale. With overwhelming support from millions of users, Shopee broke last year’s record at 7:46 AM.
Across the region, more than 11 million orders was recorded on 11 November, around 4.5 times that of 2017. Total visits reached over 42 million as shoppers snapped up deals across all categories. At its highest, over 58,000 items were sold in a single minute.
Shopee 11.11 Big Sale Performance in Singapore
This year’s Shopee 11.11 Big Sale in Singapore featured an upsized package of promotions at up to 90% off, the return Shopee Shake, and exclusive deals from Shopee’s brand and strategic partners.
On 11 November, participating brands and sellers enjoyed up to 794 times their daily average orders and an average of around 1400% increase in traffic. Beauty & Personal Care, Mobile & Gadgets and Home & Living emerged as the top three categories. Top products on that day included:
- Sand & Sky Australian Pink Clay Pore Refining Face Mask
- Marshall Headphones
- Jeju Island Wet Wipes
Shopee’s in-app game, Shopee Shake, was played around 700,000 times in Singapore throughout the entire campaign.
To thank users for their continued support, Shopee held a three-day 11.11 Thank You Sale from 12 November to 14 November.