LG Electronics (LG) is redefining home audio with the debut of LG Sound Suite, a next-generation home entertainment system designed to deliver immersive sound with unmatched flexibility. Anchoring the system is the H7 soundbar, the world’s first soundbar to feature Dolby Atmos® FlexConnect™, enabling rich, room-filling Dolby Atmos audio that intelligently adapts to different room layouts, without the hassle of complex installation.
Designed to work seamlessly with LG’s premium TVs, LG Sound Suite introduces a fully modular, wireless approach to home audio. Users can freely mix and match components, including the M7 and M5 surround speakers and the W7 subwoofer, with or without the H7 soundbar, unlocking up to 50 possible system configurations.
Whether starting with a simple setup or building toward a powerful 13.1.7-channel home theatre, LG Sound Suite allows consumers to scale their system to match their space and lifestyle. When the H7 soundbar serves as the system’s hub, Dolby Atmos FlexConnect works with any TV via HDMI, ensuring broad compatibility and long-term flexibility. LG also plans to bring Dolby Atmos FlexConnect to its 2026 premium TV lineup and select 2025 models* through a future software update, expanding access to immersive audio across more homes.
Dolby Atmos FlexConnect simplifies the path to cinematic sound, offering an intuitive and adaptable way to experience immersive audio. Explosions hit harder, music feels more lifelike, sports sound more electrifying, and every moment becomes more engaging, all without traditional speaker placement constraints. The system automatically calibrates itself to the listening environment, making setup effortless while delivering a deeply personal audio experience.
As streaming continues to replace physical media, audio is reclaiming its importance in the living room. Today’s leading platforms regularly deliver content in Dolby Atmos and other advanced audio formats, driving renewed interest in home theatre experiences that match the visual quality of modern TVs. LG Sound Suite answers this demand with a combination of wireless convenience, intuitive setup and premium performance. With built-in Bluetooth and Wi-Fi connectivity, the system enables seamless streaming and device integration, letting users focus on enjoying their content rather than configuring equipment.
LG further elevates the experience with proprietary innovations designed to personalise sound. Sound Follow uses ultra-wideband (UWB) technology to dynamically adjust the audio sweet spot based on the listener’s position in the room. When paired with Dolby Atmos FlexConnect, it ensures consistent immersion so every seat feels like the best seat in the house. Room Calibration Pro complements this by analysing acoustic characteristics and applying AI-driven processing to fine-tune audio output, delivering balanced, room-filling sound tailored to each space.
At the heart of the H7 soundbar is LG’s most advanced processor, the α (Alpha) 11 AI Processor Gen 3, the same chipset powering LG’s flagship OLED TVs. Bringing this processing power to audio enables greater intelligence and precision. Through deep learning and its Neural Processing Unit, the processor enhances clarity and spatial accuracy. AI Sound Pro+ up-mixes stereo content into immersive spatial audio, while AI-powered object separation keeps dialogue, music and sound effects clear and well-balanced. The system also adapts audio performance based on content type, optimising sound across movies, music, sports and games.
Every LG Sound Suite component is equipped with Peerless speaker units, a brand with more than a century of heritage and a reputation for high-performance craftsmanship in premium audio systems. By combining the acoustic excellence of Peerless speakers with the simplicity and adaptability of Dolby Atmos FlexConnect, LG Sound Suite signals a new era of immersive Dolby Atmos audio for the home.
“Together with Dolby, we’ve made immersive audio flexible for every home. LG Sound Suite reflects our shared commitment to audio innovation,” said Lee Jeong-seok, Head of the Audio Business Division at LG Media Entertainment Solution Company. “By combining Dolby Atmos FlexConnect with a wireless modular design and AI-powered tuning, we’re giving consumers the freedom to build the system they want and enjoy cinematic sound from any seat.”
“Dolby and LG are unlocking a new level of audio flexibility for anyone looking to elevate their home entertainment with Dolby Atmos,” said John Couling, Senior Vice President of Entertainment at Dolby Laboratories. “Dolby Atmos FlexConnect allows speakers to fit naturally into any space, on a shelf or in a corner, without the complexity of traditional systems. We’re excited for consumers to experience this new standard of flexibility and performance.”
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