Sony has introduced a new Alpha series interchangeable lens camera for creators, the Alpha ZV-E10. The new camera combines Sony’s advanced imaging technology with extensive usability and a custom-built feature set that is optimised for creators.
At its core, the Alpha ZV-E10 features a 24.2-megapixel APS-C Exmor CMOS sensor and BIONZ X image processing engine to produce high-quality images with high sensitivity, detailed texture depiction and beautiful natural bokeh. Additionally, the Alpha ZV-E10 includes the acclaimed video-specific features favoured in the popular digital camera ZV-1 including “Background Defocus” that can smoothly switch between a blurred and sharp background, as well as the “Product Showcase Setting” mode that allows the camera to automatically shift focus from the subject’s face to an object being highlighted.
The new camera also includes advanced video features such as 4K video shooting and Slow Motion with high picture quality (FHD 120p). Electronic image stabilisation with Active Mode is also available and delivers stable video recording even while walking and shooting hand-held. Further, the Alpha ZV-E10’s advanced AF (autofocus) technology provides fast, precise AF with excellent tracking performance, as well as high-quality audio for clear sound recording.
Sony’s industry-leading AF technology enables the user to leave the focusing duties to the camera so that they can concentrate on composing their shot. The Alpha ZV-E10 includes Fast Hybrid AF and Real-time Eye AF for video, Real-time Tracking that allows the camera to keep track of the subject’s face and eyes for fast and precise autofocusing even while shooting on the go and in challenging environments. The user can also customise the camera’s AF settings, such as AF Transition Speed and AF Subject Shift Sensitivity, to choose between fast focusing or slow-focusing according to their creative preferences.
When shooting in different settings with dramatic changes in light, the user can rest assured that the Alpha ZV-E10 will automatically correct the exposure so that the subject’s face is not over or underexposed, using an original Face Priority AE algorithm capable of rapid AE transitions. This allows the camera to detect the subject’s face and adjusts the exposure to ensure that the face is depicted at optimal brightness, even when selfie-shooting in scenes with extreme changes in lighting, and even if the subjects face turns away momentarily from the camera. In addition, the camera features the same advanced colour science from the popular ZV-1 to optimise skin tones for any subject in both still and video modes.
The Alpha ZV-E10 can also be used as a high-quality webcam or live streaming camera by simply connecting it to a PC or smartphone for increased mobility while streaming with no additional software needed. The feature allows the user to take advantage of the Alpha ZV-E10’s outstanding image quality and crystal-clear audio as well Face Priority AE and Soft Skin Effect while live streaming or on video calls. Alpha ZV-E10 supports standards used for USB cameras like UVC (USB Video Class) / UAC (USB Audio Class). The Alpha ZV-E10 also allows users to connect to a power supply via the USB cable while live streaming for longer usage. For added convenience, the user can assign this function to a custom button to start streaming instantly.
Using Sony’s Imaging Edge Mobile app, users can transfer selected images and video files to a mobile device via Wi-Fi. This also allows the user to transfer RAW image files. After the camera has been paired to the Imaging Edge Mobile app, the files’ location data can be acquired from the mobile device and recorded. Users can transfer files from an SD card in the camera to a smartphone (mobile device) via Bluetooth even if the camera is powered OFF.
The Alpha ZV-E10 will be available in black and white at selected retail shops and online shops from August 2021.
