Anker is embarking on one of the biggest changes to its brand since the company was founded in 2011, bringing its five consumer technology brands together under a single Anker name.
Announced in Singapore on September 18, 2026, the move will see Anker, eufy, soundcore, SOLIX and eufyMake unified as the company expands beyond its charging roots into audio, smart homes, robotics, energy, health and creative technology. Anker says it now serves more than 200 million customers across over 180 countries and regions.
The change is more than a new logo strategy. Anker argues that AI, robotics, local computing and connected devices are increasingly blurring the boundaries between previously separate technology categories, making a collection of independent brands less relevant than it once was.
One Anker, Two Main Product Groups
Under the new structure, Anker will organise its products into two broad families.
Anker For You will encompass personal technology including charging, audio, health and creative products, while Anker For Home will cover connected-home technologies including security and robotics.
The transition will happen gradually rather than overnight. New products will lead the switch to Anker branding, with existing products changing over time. Importantly for current owners of Soundcore and eufy products, Anker says warranties, customer support and after-sales services will remain unchanged.
AI Moves Onto Anker Devices
One of the technologies connecting the expanded portfolio is Anker’s THUS AI chip, a Neural-Net Compute-in-Memory chip first introduced in May.
Instead of sending every AI workload to the cloud, THUS enables processing directly on the device. Anker is now bringing the technology to a new generation of headphones and earbuds, with the aim of making AI functions faster and more responsive while keeping processing local.
Among the new audio products is the Anker soundcore AeroClip 2, an open-ear clip-style device designed to keep users aware of their surroundings.
Its six-sensor hybrid system combines four high signal-to-noise-ratio MEMS microphones with two voice pickup units. The latter detect vibrations generated through the wearer’s body rather than relying solely on sound travelling through the air, helping isolate speech from environmental noise during calls.
Anker is also introducing Sleep 4 and Sleep 4 Pro earbuds. The Pro version adds a Track-Assess-Adjustment system that adapts audio according to the user’s sleep.
MagGo Power Bank 2 Pro Adds Active Cooling
Charging remains central to Anker’s business, but its latest products increasingly focus on managing heat and battery health as well as simply supplying more power.
The Anker MagGo Power Bank 2 Pro combines 25W Qi2.2 magnetic wireless charging with a built-in cooling fan. Anker says it can take an iPhone 17 Pro to 50 per cent charge in 25 minutes, while the power bank itself can recharge to 80 per cent in 52 minutes.
Its cooling system combines a patented fan algorithm, dual air ducts and three layers of graphene for heat spreading. According to Anker’s figures, this keeps the rear of the power bank below 36°C during charging, while a built-in display shows power output, temperature, remaining battery capacity and estimated charging time.
The smaller Anker Nano Charger (45W, Smart Display) is one of the first products to carry the unified branding. Its display provides charging power, temperature and mode information, while a Care Mode is designed for overnight charging. Anker says the 45W charger can take an iPhone 17 Pro to 50 per cent in 20 minutes.
Anker Expands Into Family Wellness
The unified portfolio also stretches into categories that may be less familiar to existing Anker customers.
The Anker eufy Wearable Breast Pump S2 Pro, developed with input from more than 100 lactation experts, combines warming and massage functions with a hands-free pumping system. Its VibraPump technology is designed to assist milk flow and clog relief, while HeatFlow 2.0 provides seven levels of warming. The accompanying eufy app adds remote controls, custom massage patterns and leak alerts.
The Anker eufy Bottle Washer S1 Pro, meanwhile, incorporates a built-in water softener, five-layer spray system, dual-fan drying and steam sterilisation. It accommodates up to 10 full-size bottles and accessories and offers app control and up to 72 hours of antibacterial storage.
MindBase Wants to Become the Brain of the Home
Perhaps the most ambitious part of Anker’s announcement is Anker MindBase, a local AI hub designed to connect and automate devices throughout the home.
Rather than relying entirely on cloud services, MindBase runs AI decision-making locally and stores household data within the home. Anker has built the platform around three elements: EasyOmni Link, TrueSmart Agent and EverSafe Memory.
EasyOmni Link connects Anker products and compatible Matter devices, with support for ecosystems including Apple HomeKit, Amazon Alexa, Google Assistant and Home Assistant. TrueSmart Agent introduces specialised local AI agents for tasks such as storage and security, while EverSafe Memory provides expandable local storage for photos, recordings and other household information.
The first product built around the platform will be the Anker MindBase Security Kit. It will work with products including the upcoming eufy TrackLight Cam S1, which combines an auto-tracking light with a 4K telephoto camera, and the Video Doorbell S4 with a 180-degree panoramic view. Existing footage from the HomeBase S380 can also be transferred to MindBase.
The MindBase Security Kit is expected later in 2026, with pricing to be announced closer to launch.
Robot Vacuums and Hearing Aids Are Next
Anker’s home ambitions also include the eufy Robot Vacuum Omni E35, equipped with a HydroJet 2.0 self-cleaning roller mop and 35,000Pa suction. The company says it has received TÜV certification as a “Maternal and Infant Cleaning Robot”, covering areas including bacterial elimination, noise, cleaning performance and self-cleaning.
More surprisingly, Anker is preparing to enter hearing health.
The company says its first hearing aids will use its THUS AI chip and draw on technologies already developed for earbuds, including noise reduction, long battery life and fast charging. Further details are expected in the coming months.
More Than a Rebranding Exercise
Bringing Soundcore, eufy, SOLIX and eufyMake under the Anker umbrella simplifies a portfolio that has become considerably broader since the company launched its first battery product nearly 15 years ago.
More importantly, the products accompanying the announcement show where Anker wants the unified brand to go next. Charging remains important, but local AI, smart-home automation, robotics, personal wellness, and eventually hearing health are becoming increasingly prominent.
Find out more at anker.com.sg/.
