Samsung Electronics has officially introduced its 2026 AI TV line-up in Singapore, bringing a significant expansion of AI-powered features across a broader range of models and screen sizes. Spanning flagship Micro RGB, OLED and Neo QLED TVs, alongside Mini LED, Crystal UHD and lifestyle models like The Frame, the new portfolio is built to deliver smarter picture, enhanced sound, and deeply personalised viewing experiences through Vision AI Companion.
As consumer expectations evolve beyond just picture and audio quality, Samsung is doubling down on intelligent, lifestyle-driven experiences. With Vision AI Companion now integrated across more categories, users can enjoy a more intuitive TV that adapts to their routines, whether for entertainment, gaming, sports, or even discovering content and recommendations tailored to their preferences.
Vision AI Companion: The Brain Behind Smarter Viewing
At the heart of the 2026 lineup is Vision AI Companion (VAC), which brings together Samsung’s AI ecosystem, including Bixby, Perplexity, and Microsoft Copilot, to create a more responsive and personalised TV experience. Designed as a true entertainment companion, VAC goes beyond content playback by helping users decide what to watch, listen to, or even eat, extending the TV’s role into everyday lifestyle assistance.
The AI TV line-up introduces a suite of intelligent features designed to elevate all types of content:
● AI Upscaling Pro enhances low-resolution content in real time, improving detail, depth, and contrast, while Colour Booster Pro analyses scenes to deliver richer, more lifelike colours.
● AI Football Mode Pro automatically detects match scenes, optimising motion clarity, colour vibrancy, and stadium-like audio immersion.
● AI Sound Controller Pro separates dialogue, music, and effects, allowing users to fine-tune elements such as commentary and crowd noise for a customised listening experience.
Micro RGB: Pushing the Limits of Premium Displays
Leading the premium segment, Samsung’s Micro RGB TVs (R95H and R85H) expand high-end viewing across a wider range of sizes, from 55” up to an impressive 115”. Powered by Samsung’s proprietary Micro RGB Technology, these displays use individually controlled red, green, and blue micro LEDs to deliver exceptional brightness, precise contrast, and true-to-life colour accuracy.
With glare-free technology, users can enjoy consistent visuals even in brightly lit environments. The integration of Vision AI Companion and Micro RGB AI Engine Pro further refines colour, motion, and depth scene-by-scene. Features like Micro RGB Precision Colour 100, supporting 100% BT.2020 colour coverage, ensure highly accurate colour reproduction aligned with international UHD standards.
Additional enhancements such as Micro RGB Colour Booster Pro and HDR Pro dynamically optimise colour and contrast, while the R95H model also carries Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Germany’s VDE, highlighting Samsung’s focus on eye comfort alongside performance.
OLED: Elevated Experiences for Gaming, Sports and Art
Samsung’s 2026 OLED lineup (S95H, S90H, S85H) continues to push immersive viewing with deep blacks, vibrant colours, and refined industrial design. Glare-free technology on the S95H and S90H ensures consistent contrast even in bright rooms.
The flagship S95H, arriving later in 2026, introduces premium enhancements like Pantone Validated ArtfulColor for accurate artwork reproduction and access to the Samsung Art Store, bringing curated gallery content to OLED displays. Its FloatLayer Design gives the TV a lighter, more elegant presence that blends seamlessly into modern interiors.
For gamers, the Ultimate Gaming Pack combines Motion Xcelerator 165Hz, support for AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and intuitive gaming tools for smoother, more responsive gameplay. Sports fans can enjoy AI Football Mode Pro on the S95H and S90H, while the S85H features AI Football Mode for optimised match viewing.
Neo QLED: Smarter Performance with Connected Intelligence
The Neo QLED QN70H series delivers enhanced brightness, contrast, and colour accuracy through quantum dot technology and Quantum Mini LED precision lighting. Certified as a Real QLED TV by TÜV Rheinland, it maintains stable colour performance and 100% Colour Volume even at high brightness levels.
Powered by the NQ4 AI Processor, Neo QLED models support 4K upscaling and gaming performance of up to 144Hz on selected models. Vision AI Companion enhances usability with on-screen assistance that doesn’t interrupt content, allowing users to search for information or get gameplay tips seamlessly.
Mini LED: Bigger Screens, Better Value
Samsung’s Mini LED lineup (M90H, M75H, M1EH) brings advanced display technology to a wider audience, offering screen sizes from 43” to a massive 100” option on the M90H. With precise light control and Pure Spectrum Colour, these TVs deliver improved depth, clarity, and contrast.
The Mini LED 4K Processor powers AI-driven upscaling and optimisation across content types, while Mini LED HDR and Motion Xcelerator ensure smooth, dynamic visuals. Audio is equally enhanced with Dynamic Sound Pack and Adaptive Sound, which adjusts audio based on real-time scene analysis for a more immersive experience.
The Frame and Music Studio: Where Design Meets Technology
Samsung’s lifestyle lineup continues to merge aesthetics with performance. The Frame and The Frame Pro transform TVs into art displays, offering access to over 5,000 curated artworks from global institutions, including the Louvre, MoMA, and National Gallery Singapore. The Frame Pro (LS03HW) enhances this experience with Neo QLED picture quality, Pantone Validated ArtfulColor, and Glare Free technology, delivering vivid, paper-like visuals even in bright environments.
Its slim 24.9mm profile and Wireless One Connect enable a clean, cable-free setup. Meanwhile, The Frame (LS03HE) retains its iconic flush-to-wall design and now introduces a new 98” size for gallery-scale display.
On the audio front, Samsung introduces the Music Studio Series, designed by Erwan Bouroullec. The Music Studio 7 delivers immersive 3.1.1-channel sound with Hi-Resolution Audio and Dolby Atmos, alongside a super tweeter extending up to 35kHz. With Expanded Q-Symphony, users can connect up to five compatible devices for a richer soundstage.
Music Studio speakers also support Spotify Tap, allowing instant playback with a simple tap, and Group Play, enabling up to 10 speakers to connect wirelessly for a multi-room experience.
Q-Series Soundbars: Cinematic Audio at Home
Samsung’s 2026 Q-Series soundbars, including the flagship HW-Q990H, deliver a powerful home theatre experience with 11.1.4-channel surround sound and Wireless Dolby Atmos support. The system features a compact dual subwoofer with AI Dynamic Bass Control for deep, distortion-free bass.
Additional features such as SpaceFit Sound Pro, Adaptive Sound, and the new Sound Elevation ensure audio is precisely aligned with on-screen action. The HW-QS90H, Samsung’s first all-in-one soundbar, integrates built-in woofers and a gyro sensor for flexible placement while maintaining immersive 7.1.2-channel sound.
The new Samsung Sound app provides unified control over sound settings, speaker grouping, and device management.
Smarter Ecosystem, Built to Last
Samsung continues to strengthen its connected ecosystem with:
● Samsung TV Plus, offering free access to thousands of content channels without subscriptions
● Google Cast and Google Photos integration, enabling seamless streaming and personalised photo displays
● SmartThings compatibility, allowing control of connected home devices directly from the TV
● AI Energy Mode, intelligently adjusting brightness to optimise power consumption
● Up to seven years of Tizen OS upgrades, ensuring long-term software support
● Samsung Knox Security, safeguarding data and protecting connected devices from threats
Pricing and Availability in Singapore
The 2026 Samsung TV and audio lineup is now available in Singapore via the Samsung Online Store, Samsung Shop App, official stores on Lazada, Shopee, TikTok Shop, and major retailers, including Audio House, Best Denki, Courts, Gain City, Harvey Norman, Mega Discount Store, and Parisilk.
Micro RGB Series
● R95H: 85” ($12,999, includes complimentary QS700F soundbar worth $899), 75” ($10,999, includes complimentary QS700F soundbar worth $899), 65” ($5,399)
● R85H: 85” ($7,599, includes complimentary QS700F soundbar worth $899), 75” ($5,999, includes complimentary QS700F soundbar worth $899), 65” ($3,599), 55” ($2,799)
OLED Series
● S90H: 83” ($9,999), 77” ($7,399), 65” ($3,999), 55” ($3,099), 48” ($2,399)
● S85H: 83” ($7,599), 77” ($5,999), 65” ($3,599), 55” ($2,799), 48” ($2,099)
Neo QLED (QN70H)
● QN70H: 85” ($4,499), 75” ($3,499), 65” ($2,599), 55” ($1,999)
Mini LED Series
● M90H: 100” ($4,599)
● M75H: 85” ($2,699, includes $100 e-voucher), 75” ($1,899, includes $100 e-voucher), 65” ($1,299), 55” ($1,049), 50” ($849), 43” ($799)
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