Apple is once again setting the pace for premium computing, unveiling three major updates across its lineup—the sleek new MacBook Air with M4, the powerhouse Mac Studio featuring M4 Max and M3 Ultra, and the game-changing M3 Ultra chip. Whether you’re looking for ultraportability, professional-grade performance, or cutting-edge AI capabilities, Apple’s latest releases promise to deliver.
MacBook Air M4
The MacBook Air M4 continues its reign as the world’s most popular laptop, but now with even more power, more memory, and a fresh new look. Sporting Apple’s latest M4 chip, this next-gen Air is up to 2x faster than its M1 predecessor and boasts an 18-hour battery life—making it a perfect companion for students, professionals, and creatives alike.
One of the biggest head-turners is the introduction of the new Sky Blue color, a striking metallic hue that joins Midnight, Starlight, and Silver. And for those who love a multi-display setup, the new MacBook Air finally supports up to two external 6K monitors, delivering enhanced workflow flexibility.
Apple has also upgraded the webcam experience, equipping the new Air with a 12MP Centre Stage camera, ensuring users stay in frame during calls. Coupled with Apple Intelligence, the M4 chip boosts AI-driven performance, making everything from photo editing to real-time language translations faster and smarter.
Best of all, Apple has lowered the starting price to S$1,499, making it an even better value for those looking to upgrade.
Mac Studio
If you thought the Mac Studio couldn’t get any more powerful, Apple has just redefined professional computing again.
Featuring the M4 Max and the new M3 Ultra chip, this compact desktop delivers staggering performance in creative workloads like video editing, music production, and AI-driven applications.
The new Thunderbolt 5 connectivity offers 3x faster data transfer speeds, allowing professionals to connect high-bandwidth accessories and up to eight Pro Display XDRs for extreme multitasking. With up to 512GB of unified memory, creatives can work with massive datasets, render high-resolution videos, and train AI models—all without breaking a sweat.
For those pushing the limits, Mac Studio now runs large language models (LLMs) with 600 billion parameters directly on device, making it the ultimate machine for AI research and development. With silent operation and a compact form factor, it’s an absolute beast for high-performance workflows.
M3 Ultra
At the heart of the new Mac Studio is M3 Ultra, Apple’s most powerful chip to date. With a 32-core CPU, an 80-core GPU, and a 32-core Neural Engine, it delivers up to 2.6x the speed of the M1 Ultra.
The biggest breakthrough? M3 Ultra now supports over half a terabyte of unified memory—a first for a personal computer. This means handling huge 3D rendering projects, ultra-high-resolution video editing, and AI model training is smoother and faster than ever.
To further future-proof connectivity, Thunderbolt 5 is now integrated, offering faster external storage, ultra-low latency gaming, and powerful hub solutions for pro users. With hardware-accelerated ray tracing, mesh shading, and dynamic caching, Apple has elevated its GPU game to rival high-end desktop workstations.
Apple’s latest updates redefine expectations across the board. The MacBook Air M4 is now more powerful, stylish, and affordable. The Mac Studio is pushing the limits of pro computing with its insane processing power and memory capacity. And the M3 Ultra chip brings Apple Silicon into uncharted territory with its AI and graphics capabilities.
For creatives, professionals, and power users, there’s never been a better time to step into Apple’s ecosystem. Whether you need a sleek, portable machine or a powerhouse for demanding workflows, Apple’s 2025 lineup delivers.
For more information, visit www.apple.com.
