Sony Launches Alpha 1 II and FE 28-70mm F2 G Master Lens: Revolutionizing Professional Imaging

Sony has unveiled two groundbreaking innovations set to elevate professional photography and videography: the Alpha 1 II Full-Frame Mirrorless Camera and the FE 28-70mm F2 G Master Lens.

Designed to meet the demanding needs of creators, these flagship products showcase Sony’s commitment to pushing the boundaries of imaging technology with unparalleled speed, resolution, and precision.

(Taken with Alpha1M2)

The Alpha 1 II builds on the success of its predecessor, featuring a 50.1 MP Exmor RS® stacked CMOS sensor combined with the BIONZ XR® image processing engine, delivering stunning high-resolution images and blackout-free shooting at up to 30 frames per second with AF/AE tracking.

(Taken with Alpha1M2)

Powered by an advanced AI processing unit, the camera offers real-time subject recognition for humans, animals, and vehicles, with a new “Auto” mode that detects subjects without requiring manual input. Additional innovations include a Pre-Capture Function that records moments up to one second before the shutter is pressed and improved stabilization of up to 8.5 stops for stills.

Ergonomic upgrades such as a redesigned grip and a 4-axis multi-angle LCD monitor enhance usability, while eco-conscious plastic-free packaging reflects Sony’s dedication to sustainability.

The FE 28-70mm F2 G Master lens redefines versatility with its constant F2 aperture across the zoom range, delivering the sharpness and bokeh typically associated with prime lenses. Incorporating advanced optics such as three XA (Extreme Aspherical) elements and Sony’s Nano AR Coating II, the lens minimizes flare and chromatic aberration for breathtaking clarity.

Its four XD linear motors ensure precise autofocus tracking, even during high-speed continuous shooting at up to 120 fps, making it ideal for capturing critical moments in weddings, sports, and documentaries.

(Taken with SEL2870GM)

With refined video capabilities, including reduced focus breathing and quiet operation, the lens is equally adept at cinematic production. Designed for professional use, it features robust weather sealing and intuitive controls, ensuring reliability in any environment.

The Alpha 1 II and FE 28-70mm F2 G Master lens will be available in Singapore from December 2024, with pre-orders for the Alpha 1 II open from 22 November to 6 December 2024.

Early buyers can enjoy exclusive promotions, including 1-year Premium Care, a Capture One subscription, and special discounts on accessories. Similarly, from 22 November to 1 January 2025, the lens launch promo offers over $600 worth of gifts, including a B+W UV Filter and exclusive G Master Premiums.

Sony’s latest offerings provide the tools to take visual storytelling to extraordinary heights. Visit the Sony Store Online or authorized dealers to learn more.