Samsung Unveils AI-Powered 2024 Neo QLED and OLED TV Lineup at Jewel Changi: A New Era of Home Entertainment

Samsung has launched its much-anticipated 2024 lineup of cutting-edge televisions, including Neo QLED 8K, Neo QLED, OLED TVs, and premium sound systems, at the Unbox & Discover 2024 event held in the iconic Jewel Changi.

This launch not only marks the advent of the AI screen era but also showcases Samsung’s commitment to providing unparalleled visual and audio home entertainment experiences.

Bespoke Lifestyle Products that Elevate Every Lifestyle
This year, The Frame TV’s new Art Stream feature gives users a taste of the Art Store’s diverse collection by providing them with 20 free hand-selected artworks each month. The Art Mode also features thoughtful enhancements, including Pantone Validated™ certification where colour accuracy is ensured with artworks displayed. In addition, users can be ensured of lower energy usage with Art.

The Frame TV features Pantone Validated™ certification where colour accuracy is ensured with artworks displayed.

Mode as the picture frequency in 2024 Frame TV is reduced from 120Hz to 60Hz when the mode is active, resulting in 10% energy savings1.

In collaboration with Disney, the Frame TV and Music Frame will have 4 special Disney-themed. designs for the Frame bezel and Music Frame panel.

This limited-edition bundle is available for purchase at the Samsung Online Store, Samsung Shop App, and major consumer electronics retailers.

With 13.8-inch by 13.8-inch by 2.1-inch dimensions, the Samsung Music Frame is an elegant and stylish home audio system with six speakers — including two tweeters, two mid-range drivers and two sub-woofers — to offer premium stereo sound with impressive low-end bass. All in an incognito design

Spearheading the AI Screen Era
Samsung’s 2024 range is powered by a next-generation AI processor, the NQ8 AI Gen3, which significantly enhances picture and sound quality through advanced neural processing capabilities.

This processor uses 512 neural networks to deliver lifelike picture quality and superior audio experiences, setting a new standard in smart display capabilities.

Innovations in Visual Experience
● Neo QLED 8K and 4K TVs: Feature 8K AI Upscaling Pro and AI Motion Enhancer Pro for ultra-high resolution and smooth fast-paced action, respectively. The Real Depth Enhancer Pro, utilizing AI, adds more depth to scenes by controlling mini-LEDs for a lifelike image.

● OLED TVs: The S95D model, available up to 77 inches, incorporates ‘OLED Glare Free’ technology, enhancing colour accuracy and reducing reflections for an immersive viewing experience. It’s Samsung’s brightest OLED screen to date, featuring high refresh rates of up to 144Hz.

Enhanced Audio Quality
The Q990D soundbar offers an 11.1.4-channel sound experience with True Dolby Atmos sound, optimized by AI for a perfect audio experience across all content types.

Additionally, the Neo QLED 8K lineup includes Q-Symphony for synchronized audio across multiple devices and Active Voice Amplifier Pro for enhanced dialogue clarity.

Exclusive Preorder Promotions
Samsung is offering enticing preorder promotions for its AI-powered TVs until April 11, 2024. Customers can enjoy gifts worth up to $3,933, including the Freestyle 2nd Gen projector, Nintendo Switch, and Slimfit Cam, depending on the model and size of the TV purchased.

Model Size Pre-order Offer:
Samsung Neo QLED 8K 75”, 85” Mystery gift + Freestyle 2nd Gen (worth $1,513)
65” Mystery gift

Samsung Neo QLED 4K 75”, 85” Mystery gift + Freestyle 2nd Gen (worth $1,513)
55”, 65” Mystery gift + Nintendo Switch (worth $399) 43”, 50” Slimfit Cam (worth $202)

Samsung OLED 4K 77” Mystery gift + Freestyle 2nd Gen (worth $1,513)
55”, 65” Mystery gift + Nintendo Switch (worth $399)

For more information about the 2024 TV and sound systems line-up, please visit