Sony has once again pushed the boundaries of innovation with the launch of its latest flagship camera, the Alpha 9 III. Boasting groundbreaking technology, the Alpha 9 III sets a new standard for professional photography, offering unparalleled speed, precision, and reliability to meet the demands of today’s discerning photographers.
At the heart of the Alpha 9 III lies its revolutionary full-frame global shutter image sensor, a world-first in the realm of photography. This cutting-edge sensor enables the camera to achieve burst speeds of up to 120 frames per second without any distortion or blackout, ensuring that photographers can capture even the most fleeting moments with breathtaking clarity and detail.
Complementing this impressive sensor is Sony’s most advanced autofocus system to date, featuring AI capabilities that perform up to 120 times autofocus and auto-exposure focus calculations per second. This level of precision allows photographers to track and focus on subjects with unprecedented accuracy, giving them the confidence to capture the decisive moment in any situation.
In addition to its exceptional still image performance, the Alpha 9 III also excels in the realm of video, thanks to its distortion-free global shutter image sensor. Videographers can now shoot high-resolution 4K video at 120 frames per second without any cropping, allowing for smooth and cinematic footage that retains the intended angle of view. The camera also features Sony’s proprietary S-Cinetone™ technology, which enhances skin tones and subjects, creating natural highlights and rich gradations for stunning visual storytelling.
Operability and reliability are key considerations for professional photographers, and Sony has listened closely to their feedback in designing the Alpha 9 III. The camera features an improved grip design that ensures comfortable handling even during extended shooting sessions, while the 4-axis multi-angle LCD monitor and electronic viewfinder provide high visibility and intuitive operation. Customizable buttons and a touch menu further enhance the user experience, allowing photographers to access essential settings with ease.
Furthermore, the Alpha 9 III supports high-speed workflow with features such as a playback image filter and function menu during playback, enabling photographers to efficiently select and deliver images to clients. Fast data transfer via FTP and compatibility with CFexpress Type A cards ensure that photographers can transfer and store their work quickly and securely.
Availability
The Alpha 9 III camera will be available in selected retail outlets and Sony online stores.
The VG-C5 vertical grip will be available at Sony online stores.
