Say Hello to the Apple iPhone 13 and 13 mini

Apple’s new iPhone 13 and iPhone 13 mini, delivers breakthrough camera innovations and a powerhouse chip with an impressive leap in battery life.

The next generation of the world’s best smartphone is here, and the Apple iPhone 13 and iPhone 13 mini both feature a beautiful design with sleek flat edges in five gorgeous new colours – pink, blue, midnight, starlight, and (PRODUCT)RED1 with pre-orders beginning Friday, September 17, and availability beginning Friday, September 24.

iPhone 13 and iPhone 13 mini have been redesigned on the inside and out, and come in five gorgeous colours featuring a durable flat-edge design and an elegant aluminium frame. The 6.1-inch and 5.4-inch displays feature Ceramic Shield on the front, exclusive to iPhone and tougher than any smartphone glass and both iPhone 13 models have IP68 rating for water resistance. A redesigned rear camera layout with diagonally arranged lenses enables the advanced dual-camera system, and a redesigned TrueDepth camera system is smaller while still packing in the same breakthrough technologies, including Face ID, the most secure facial authentication in a smartphone, but offering more display area.

The improved Super Retina XDR OLED displays deliver an incredible contrast ratio for true blacks and a 28 percent increase in max outdoor brightness at 800 nits, with higher peak brightness for HDR content like photos and videos at 1200 nits, all while being more power efficient.iPhone 13 and iPhone 13 mini represent a massive leap in camera design with advancements in hardware and computational photography that deliver stunning photos and videos. The new Wide camera, with 1.7 µm pixels, comes with the biggest sensor ever in an iPhone dual-camera system and is capable of gathering 47 percent more light for less noise and brighter results. Sensor-shift OIS — a technology introduced in iPhone 12 Pro Max and not found in any other smartphone — also comes to the Wide camera, even in the more compact iPhone 13 mini. It stabilises the sensor instead of the lens so shots are more steady, while the custom-designed Ultra-Wide camera with a new sensor captures images with more detail in the dark areas of photos and videos with less noise.

With Cinematic mode, the new iPhones record videos of people, pets, and objects with a beautiful depth effect with automatic focus changes, so anyone can capture cinema-style moments, even if they aren’t a professional filmmaker. For creative control, the focus can be changed during and after capture, and users can also adjust the level of bokeh in the Photos app and iMovie for iOS, and coming soon to iMovie for macOS and Final Cut Pro. Enabled by A15 Bionic and advanced machine learning algorithms, Cinematic mode records in Dolby Vision HDR. Both models also offer HDR video recording with Dolby Vision — from capture to editing and sharing — now supported for 4K up to 60 fps on all cameras.

A faster Neural Engine in A15 Bionic, new image signal processor (ISP), and advancements in computational photography power all-new features on iPhone 13 and iPhone 13 mini. Photographic Styles allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multiframe image processing.

The A15 Bionic processor is much faster than the competition, delivering more performance and better power efficiency, making everything even more fluid in the iPhone 13 lineup. A new 6-core CPU with two high-performance cores and four high-efficiency cores is up to 50 percent faster than the competition, the fastest in any smartphone, and handles demanding tasks smoothly and efficiently, while the new 4-core GPU is up to 30 percent faster than the competition and enables more lifelike visuals and lighting effects in graphics-intensive games. The new 16-core Neural Engine is capable of 15.8 trillion operations per second, enabling even faster machine learning computations for third-party app experiences, as well as features like Live Text in Camera with iOS 15. major advancements to the next-generation ISP paired with computational photography and powerful camera hardware combine to create the new dual-camera system.

The customised hardware design in the iPhone 13 lineup features more 5G bands, allowing it to work in more places on 5G for greater coverage and call quality, while with iOS 15, FaceTime calls feel more natural with spatial audio and a new Portrait mode, new Focus features help users reduce distraction.

Availability

iPhone 13 and iPhone 13 mini will be available in pink, blue, midnight, starlight, and (PRODUCT)RED in a new entry-level capacity of 128GB for double the storage, as well as 256GB and 512GB capacities.

Customers in Australia, Canada, China, Germany, India, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 13 and iPhone 13 mini beginning at 8 p.m. SGT on Friday, September 17, with availability beginning Friday, September 24.

Both models will be available in Turkey beginning Friday, October 1, and in Malaysia, Mexico, South Korea, Thailand, and nearly 10 other countries and regions beginning Friday, October 8.

Customers can get iPhone 13 for MYR$170.46 a month for 24 months or MYR$4,025.99 and iPhone 13 mini for MYR$148.77 a month for 24 months or MYR$3,561.10 from apple.com/sg/store, in the Apple Store app, and at Apple Store locations.

iPhone 13 and iPhone 13 mini are also available through Apple Authorised Resellers and select carriers.

iOS 15 will be available as a free software update Tuesday, September 21.
The new iPhone Leather Wallet with MagSafe supports FindMy, and is available to order from September 15.

apple.com/my/store