Apple today introduced iPhone 13 Pro and iPhone 13 Pro Max, pushing the boundaries of what’s possible in a smartphone. Redesigned inside and out, both models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, while the A15 Bionic processor is simply unmatched.
iPhone 13 Pro and iPhone 13 Pro Max will be available in four stunning finishes, including graphite, gold, silver, and the all-new sierra blue. Pre-orders begin Friday, September 17, with availability beginning Friday, September 24.
With new sensors and lenses for all three rear cameras, optimised to work seamlessly with iOS 15 and powered by the new image signal processor (ISP) in A15 Bionic for improved noise reduction and tone mapping, the iPhone 13 Pro lineup features the best camera system ever on iPhone. The all-new Wide camera has a larger sensor with 1.9 µm pixels, the largest ever on iPhone, for less noise and faster shutter speeds needed across lighting conditions, producing even more detailed photos. Coupled with the larger ƒ/1.5 aperture, the Wide camera on iPhone 13 Pro and iPhone 13 Pro Max offers a massive improvement in low-light situations, up to 2.2x when compared to iPhone 12 Pro, and nearly 1.5x when compared to iPhone 12 Pro Max. Sensor-shift optical image stabilisation (OIS) — unique to iPhone — is available on both models, stabilising the sensor instead of the lens, so images are smooth and video is steady, even when the user is not.
The new Ultra-Wide camera features a much wider ƒ/1.8 aperture and a new autofocus system, bringing a 92 percent improvement for low-light environments, producing images that are brighter and sharper. The new lens design, autofocus capability for the first time in the Ultra Wide on iPhone, and advanced software also unlock something never before possible on iPhone: macro photography. Users can capture sharp, stunning images where objects appear larger than life, magnifying subjects with a minimum focus distance of 2 centimetres. Macro also extends to video including Slo-mo and Time-lapse. iPhone 13 Pro and iPhone 13 Pro Max also boast a new 77 mm Telephoto camera, allowing users to get closer to their subjects while recording video and achieve even more classically framed portraits, offering 3x optical zoom for a total 6x optical zoom range on the camera system.
A faster Neural Engine in A15 Bionic, new ISP, and advancements in computational photography power the all-new camera features on iPhone 13 Pro and iPhone 13 Pro Max. Photographic Styles allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multiframe image processing. Preset and customised preferences work across scenes and subjects, and unlike a simple filter, intelligently apply the right adjustments to different parts of the photo to ensure the important elements, like skin tones, are preserved. For the first time ever, Night mode comes to all cameras on iPhone 13 Pro and iPhone 13 Pro Max, including the Telephoto camera, and with Smart HDR 4, users can expect improved colour, contrast, and lighting for subjects, even in group shots or challenging lighting situations, making images more true to life. iPhone 13 Pro and iPhone 13 Pro Max also offer popular features like Deep Fusion, Apple ProRAW, and Portrait mode with Portrait Lighting.
Following extensive study of cinematography and the powerful use of rack focus, Cinematic mode on iPhone records videos of people, pets, and objects with a beautiful depth effect with automatic focus changes, so anyone can capture cinema-style moments, even if they aren’t a professional filmmaker.
iPhone 13 Pro and iPhone 13 Pro Max also introduce ProRes,2 an advanced video codec used widely as the final delivery format for commercials, feature films, and broadcasts, to offer higher colour fidelity and less compression.3 This powerful new pro workflow is enabled by the new camera hardware, advanced video encoders and decoders in A15 Bionic, and flash storage pipeline. iPhone is the only smartphone in the world to provide an end-to-end workflow — capture, edit, and share in Dolby Vision or ProRes.
A15 Bionic in the iPhone 13 Pro lineup is even more advanced, offering impressive power and efficiency, and driving the incredible new display, camera, and video features never before possible on iPhone. With 5-nanometre technology, A15 Bionic — the fastest chip in a smartphone — features a new 5-core GPU in the Pro lineup that brings the fastest graphics performance in any smartphone, up to 50 percent faster than the leading competition, ideal for video apps, high-performance gaming, and the slate of new camera features. The new 6-core CPU with two new high-performance cores and four new high-efficiency cores, is up to 50 percent faster than the competition and handles demanding tasks smoothly and efficiently. A new 16-core Neural Engine capable of 15.8 trillion operations per second enables even faster machine learning computations for third-party app experiences, as well as features like Live Text in Camera with iOS 15. And major advancements to the next generation ISP provide improved noise reduction and tone mapping.
iPhone 13 Pro and iPhone 13 Pro Max introduce the most advanced display ever on iPhone, Super Retina XDR with ProMotion, supporting an adaptive refresh rate from 10Hz to 120Hz, for fast frame rates when users need it and preserving battery life when they don’t. Offered in both 6.1-inch and 6.7-inch sizes,4 the intelligent new display leverages a more efficient OLED panel, new display engine of A15 Bionic, faster GPU performance, always-on touch coprocessor, and is custom-designed to operate with iOS 15, making gestures, animations, and activities like gameplay feel faster and more responsive. This is the brightest display ever on iPhone with up to 25 percent higher max outdoor brightness, at 1000 nits, so users will experience amazing resolution, colour, and contrast whether casually scrolling through the web or watching HDR videos.
The all-new Pro lineup features a premium flat-edge design, crafted with exceptional materials, including the surgical-grade stainless steel band, with an elegant finish that is resistant to abrasion and corrosion, and a textured matte glass back.
Both models are available in four striking colours including the all-new sierra blue, created using multiple layers of nanometre-scale metallic ceramics applied across the surface for a stunning and durable finish. iPhone 13 Pro and iPhone 13 Pro Max are protected by the Ceramic Shield front cover, exclusive to iPhone and tougher than any smartphone glass, offering amazing durability and drop performance.
The customised hardware design in the iPhone 13 Pro lineup features more 5G bands, allowing it to work in more places on 5G for greater coverage and call quality.7 By the end of 2021, support for 5G on iPhone will double around the globe, with over 200 carriers worldwide in 60 countries and regions. Users can experience higher-quality video streaming on their favourite platforms, more competitive gameplay in multiplayer games, faster download and upload speeds, and so much more. With iOS 15, SharePlay8 on 5G will unlock powerful shared experiences such as watching HDR movies or TV shows in sync with friends while on a FaceTime call. And Smart Data mode will intelligently conserve battery life by automatically shifting iPhone to LTE when 5G speeds aren’t needed.
Pricing and Availability
- iPhone 13 Pro and iPhone 13 Pro Max will be available in graphite, gold, silver, and sierra blue in 128GB, 256GB, 512GB, and all-new 1TB storage options.
- Customers in Australia, Canada, China, Germany, India, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 13 Pro and iPhone 13 Pro Max beginning at 8 p.m. SGT on Friday, September 17, with availability beginning Friday, September 24.
- Both models will be available in Turkey beginning Friday, October 1, and in Malaysia, Mexico, South Korea, Thailand, and nearly 10 other countries and regions beginning Friday, October 8.
- Customers can get iPhone 13 Pro for MYR$213.85 a month for 24 months or MYR$5,110.75 and iPhone 13 Pro Max for MYR$232.45 a month for 24 months or MYR$5,575.64 apple.com/my/store, in the Apple Store app, and at Apple Store locations.
- iPhone 13 Pro and iPhone 13 Pro Max are also available through Apple Authorised Resellers and select carriers.
- iOS 15 will be available as a free software update Tuesday, September 21.
- The new iPhone Leather Wallet with MagSafe supports Find My, enabling users to be notified of its last known location if it becomes detached from iPhone. iPhone Leather Wallet with MagSafe joins new MagSafe cases in leather and silicone, as well as a clear case with MagSafe, that are available to order today.