It’s A Wrap: Canon Captures the Fun in and Behind the Arena at 18th Asian Games 2018

Canon recently announced the wrap up of its sponsorship and participation at the 18th Asian Games 2018, organized by the Olympic Council of Asia. Canon’s sponsorship activities were conceptualised with the motivation to bring both fans and professionals working behind the scenes, even closer to the fun and winning moments of the Asian Games 2018.

Capturing Winning Moments with Canon Professional Services

To enable the best shots of the top-class athletes competing at the zenith of their sport, Canon was on-site to provide behind-the-scenes technical support, advice and maintenance services of cameras and lenses to members of the media covering the Asian Games 2018.

Canon Istora Trial and Touch Booth

The Canon Professional Services Depot deployed inside the main press center at Jakarta Convention Center, offered technical support and equipment maintenance to more than 600 accredited photographers covering the Asian Games.

Canon Brings the Fun Closer to Fans

Canon also engaged more than 20,000 visitors to various Canon touch points at Asian Games with a number of #bringingyoucloser and #CanonAsianGames18 activities. The 180-degree Super Fan booth at the Canon booth in Kaka Zone was highly popular and more than 9,000 visitors to the Canon booth gamely took their own Asian Games action shots. In addition, the Canon Touch and Trial booths at the Istora (badminton), Aquatic and Basketball venue enabled fans and visitors to zoom closer to the competition action from a vantage point.

180 degree photobooth

In particular, visitors to Istora (badminton) were also surprised with Canon premiums. A highlight of the Canon Day program, all fans could try their luck in a fun and easy ‘match and win’ competition open to all who had their cameras with them.

Get Closer Photo Competition

Fans who are unable to attend the Games usually experience the passion and excitement of the event through compelling and powerful photos and videos. To celebrate the spirit of sportsmanship and unity during the 18th Asian Games, Canon invited everyone to get in on the action with the #CanonAsianGames18 Asia-wide Instagram photo competition hosted by @CanonAsia, which closed on 2 September.

Canon Experience Center at Gelora Bung Karno

A judging panel comprising professional photographers will be shortlisting and deliberating the entries. The three best photos will be announced soon and winners may look forward to winning the top grand prizes – a Canon EOS 80D kit, a Canon EOS M50 kit, and a PowerShot G7 X Mark II respectively. The three most popular photos will walk away with a Canon SELPHY CP1300 printer each.