Enter The All New Rolls-Royce Phantom – For The First Time In South East Asia

Rolls-Royce Phantom symbol

On the 26th of September, the all-new Rolls-Royce Phantom made its South East Asian debut at the Esplanade on Marina Bay. The launch not only gave attendees a chance to sample the luxury of the car, but also marvel at the illustrious history of the Rolls-Royce Phantom.

A History and Architecture of Luxury

Rolls-Royce Phantom console and steering wheel

First debuted in 1925, the Rolls-Royce Phantom has one of the oldest nameplates out there, and has come to symbolize luxury, refinement, and ride quality. Each iteration of the Phantom has set the benchmark to satisfy the most discerning luxury patrons, and this history holds true for the New Phantom. The New Rolls-Royce Phantom is the eighth in the line, and promises to take luxury to a whole new level with its ‘Magic Carpet Ride’ experience.

Lighter, Quieter, Uncompromised

Rolls-Royce Phantom engine

The new Rolls-Royce Phantom now has an all-aluminium spaceframe architecture that will underpin every future Roils-Royce from here on out. As such, no future Rolls-Royce will be of monocoque construction, differentiating it from mass-manufacturers and some mass-luxury brands.

With its aluminium spaceframe, the New Phantom promises to deliver extraordinary car body stiffness. This in turn gives exceptional functional performance, while also being lighter. This, along with the high comfort chassis with air suspension, provides drivers with a truly Magic Carpet Ride.

Rolls-Royce Phantom analogue clock

Beyond just a driving experience that’s smoother than silk though, its also driving experience that’s easy on the ears. The new Rolls-Royce Phantom features more than 130kg of sound insulation, ‘Silent-Seal’ tires, and a ton of other insulating features. With them, driving will be like sitting in a silent cloud. In fact, the loudest thing in the car is probably the analogue clock on the dashboard!

Embrace a Truly Luxurious Experience

Rolls-Royce Phantom dashboard

‘The Embrace’, the vision of Giles Taylor, is the theme behind the interior design of the New Phantom. Everything is designed to evoke calmness and tranquility, creating a driving experience akin to finding sanctuary. Technology is hidden until required, and every minute detail is crafted with luxury and elegance in mind.

There’s even a space on the upper dashboard for the aesthetically inclined, just for bespoke works of art. Customers can choose a favoured artist or designer who will then work with Rolls-Royce to create a truly individual work of art.

From the high-gloss wood panelling to the heated surfaces to the bespoke art, the New Phantom is a fully tactile, immersive experience that elevates the driving experience.

Rolls-Royce Phantom in front of M?BS

You can now place orders for the New Phantom. You can then expect first deliveries of the cars by Q1 2018. The prices are as follows:

  • Standard Wheelbase: from SGD 1,788,888
  • Extended Wheelbase: from SGD 2,088,888