For years, televisions have been designed primarily for entertainment. But as homes become more thoughtfully curated, many homeowners are looking for technology that not only performs well but also complements their interior design. Samsung’s 2026 The Frame Pro and The Frame aim to do exactly that, combining premium display technology with the elegance of framed artwork to create a television that looks just as good when it’s switched off as when it’s on.
The latest generation of Samsung’s popular Art TV lineup is designed to blur the line between home décor and home entertainment. Whether displaying masterpieces from renowned museums, treasured family photographs or the latest blockbuster movie, The Frame Pro and The Frame are built to adapt to every moment of daily life seamlessly. According to Samsung’s 2025 Southeast Asia and Oceania TV Awareness Survey, consumers already associate The Frame with premium design, cutting-edge technology and exceptional picture quality—qualities that the 2026 models continue to build upon.
One of the standout features remains the Samsung Art Store, which offers access to an extensive collection of over 5,000 artworks by more than 800 artists and 80 global partners, including collaborations with Art Basel 2026 and Moomin. For those who enjoy discovering new pieces, Art Store Streams introduces 30 complimentary curated artworks every month, offering fresh themes and styles throughout the year. Samsung has also expanded the experience with a new 98-inch The Frame, allowing homeowners to recreate the atmosphere of a private gallery on an even grander scale.
While its artistic capabilities often steal the spotlight, The Frame is equally designed as a premium entertainment television. The flagship The Frame Pro features Neo QLED 4K technology with Neo Quantum HDR, Quantum Mini LEDs and Real Quantum Dot technology to deliver brighter colours, deeper blacks and exceptional contrast. Whether watching films, sports or gaming, the display delivers vivid and lifelike visuals while maintaining the same attention to colour accuracy when showcasing digital artwork.
Adding another layer of intelligence is Samsung Vision AI Companion, which transforms how users interact with their television. Accessible through a dedicated AI button or the Smart Remote, the feature can provide contextual information about what is being viewed, explain artwork, identify characters and even offer local insights and style inspiration. It effectively turns the television into both an entertainment hub and an interactive art guide, making every viewing experience more informative and personalised.
Samsung has also focused on recreating the experience of viewing art in a gallery. The Glare Free display significantly reduces reflections while preserving colour accuracy and brightness, allowing artwork to remain clear even in brightly lit rooms. Complementing the visuals is Q-Symphony, which synchronises compatible Samsung soundbars with the television speakers to create a richer and more immersive audio experience. The Frame Pro and The Frame are also the only televisions to receive Pantone Validation ArtfulColor certification, ensuring displayed artwork reproduces colours with remarkable realism.
Beyond picture quality, the design of The Frame continues to set it apart from conventional televisions. The slim, picture-frame-inspired profile, customisable magnetic bezels and Samsung’s Slim Fit Wall Mount allow the TV to sit nearly flush against the wall like a framed painting. The Frame Pro further enhances the clean aesthetic with the Wireless One Connect Box, which wirelessly connects the television to external devices while keeping cables neatly hidden away for a clutter-free living space.
With the 2026 The Frame Pro and The Frame, Samsung continues to redefine what a television can be. By combining museum-quality digital art, AI-powered smart features, premium display technologies and elegant interior-friendly design, the latest Art TVs are more than just entertainment devices—they are statement pieces that naturally integrate into modern homes while elevating both everyday viewing and home décor.
The Frame Pro and The Frame vary by screen size. In Singapore, the 2026 models typically range from SGD1,699 to SGD7,299 or roughly RM5,194 to RM18,332.
Find out more here for Samsung SG and Samsung MY
