PRISM+, widely recognized for its award-winning TVs and gaming monitors, continues its expansion into home appliances with a bold move into laundry and refrigeration. With the introduction of the PRISM+ Monsoon Laundry Series and an extended PureFresh refrigerator lineup, the brand aims to disrupt the market by offering premium technology at accessible prices.
PRISM+ Monsoon Laundry Series: Smart, Hygienic, and Affordable
The Monsoon Laundry Series is designed for modern households, combining powerful cleaning performance, energy efficiency, and ease of use. Featuring intelligent functions such as Steam Wash, Quick Wash cycles, and a BLDC motor for reduced energy consumption, these washers provide convenience without compromise.
The highlight of the series is Singapore’s first UV-Sanitizing Dryer, which integrates a UV light in the door to eliminate 99% of bacteria and allergens during the drying process. Additionally, the Smart Dry Mode uses AI sensors to assess load size and humidity, ensuring optimal drying conditions while preventing heat damage. The series also features an intuitive LED colour touch panel, making controls simple and accessible.
Pricing and Availability
● Front Load Washers:
○ WF 85 (8.5kg) – $399 (Pre-order) / $499 (Retail) – White/Space Grey
○ WF 95 (9.5kg) – $499 (Pre-order) / $599 (Retail) – White/Space Grey
○ WF 105 (10.5kg) – $599 (Pre-order) / $699 (Retail) – White/Space Grey
● Heat Pump Dryers:
○ DH 100 (10kg) – $799 (Pre-order) / $899 (Retail) – White/Space Grey
● Combo Washer Dryers:
○ CF 95 (9.5kg wash / 6kg dry) – Pricing & availability to be announced in Q2 2025
PRISM+ Cyclone Laundry Series: Premium Performance, Smart Automation
Coming in Q2 2025, the Cyclone Laundry Series is PRISM+’s most advanced washing system yet. Featuring AI Smart Wash & Dry, these machines automatically detect fabric type, load weight, and soil levels to adjust water, detergent, and cycle duration accordingly.
The Auto Detergent & Softener Dosing function eliminates the hassle of measuring detergent, ensuring optimal use while minimizing waste. The ultra-quiet Direct Drive motor enhances energy efficiency and durability, while a full-colour touch display brings a premium user experience at an unbeatable price.
More details, including pricing, will be announced closer to the launch.
Revolutionizing Refrigeration: Smart Storage for Every Home
A year after debuting its PureFresh refrigerator series, PRISM+ is expanding its lineup with three new models, including its first ice and water dispenser fridge.
The PureFresh SBSi 560 (560L) introduces instant access to chilled water and ice—marking a significant step forward for PRISM+. Retaining premium features such as vacuum-insulated panels, no-frost technology, ceramic carbon filters, and an LED colour touch display, it offers top-tier convenience and efficiency.
For compact kitchen spaces, the PureFresh FDR 440 (440L) provides a four-door layout with a bottom freezer, while the PureFresh TMF 640 (640L) delivers massive storage at an incredibly competitive price of just $863.
Pricing and Availability
● Side By Side Refrigerator:
○ SBSi 560 (560L) – $1799 – Brushed White/Space Grey – Available from 13 March 2025
● Bottom Mount Freezer:
○ BMF 420 (420L) – $879 (Inox) / $899 (Black Inox) – Available from 13 March 2025
● Top Mount Freezer:
○ TMF 640 (640L) – $999 (Inox) / $1029 (Black Inox) – Available from 13 March 2025
With these new additions, PRISM+ continues to redefine home technology, bringing cutting-edge features to Singaporean households without the premium price tag.
