Breaking Audio Boundaries: Introducing Super X-Fi Gen4 by Creative Technology

Creative Technology is unveiling its latest innovation, the Super X-Fi Gen4 audio profile, building upon the success of its acclaimed Super X-Fi Headphone Holography. This newest release promises substantial improvements in dynamic range, clarity, and spatial awareness, setting a new benchmark for immersive audio encounters. The Super X-Fi Gen4 isn’t merely pushing boundaries; it’s reshaping the norm for immersive audio. Users can now enjoy an expanded dynamic range, offering richer, more intricate audio playback. Enhanced clarity ensures crystal-clear sound, capturing every subtle detail, while refined spatial perception provides a broader and more lifelike audio stage.

Super X-Fi technology revolutionizes the audio experience by replicating the immersive soundstage of high-end surround speaker systems within headphones, personalized by Artificial Intelligence (AI) for a remarkably natural listening experience. Since its debut at CES 2019, users and critics alike have marvelled at the realism of personalized audio, tailored to their unique anthropometric profiles. Whether diving into the heart-pounding action of a blockbuster movie, feeling the energy of a live concert, or immersing in the world of gaming, Super X-Fi brings it all to life with breathtaking precision.

Initially designed for headphones, Super X-Fi has now extended its reach to speaker systems, transforming home entertainment. With Super X-Fi for speakers, any living space can become a vibrant concert hall or theatre, offering an immersive listening experience akin to that enjoyed by Super X-Fi headphone users.

 

The global rollout of Super X-Fi Gen4 is slated for June, with users only needing to configure and download their new profiles through the SXFI app.

Creative Technology is also set to integrate Super X-Fi technology across its upcoming product range, from True Wireless Stereo (TWS) earbuds to premium headphones and speakers. This expansion will allow users to seamlessly access Super X-Fi across their favourite streaming platforms, including Netflix, YouTube, and Spotify, even on compact earbuds and speakers—a pioneering achievement for Super X-Fi technology.

Lee Teck Chee, Chief Technology Officer at Creative and the mind behind Super X-Fi, expressed excitement about the evolution of Super X-Fi, driven by valuable insights from the user community. With Super X-Fi Gen4, the company aims to deliver an even more immersive listening experience, transcending the limitations of flat audio. Additionally, the integration of Super X-Fi technology across Creative’s product lineup will offer users seamless access to spatial audio, regardless of their location.

For more information on Super X-Fi technology and products, visit sxfi.com.