The original Ulysse Nardin Freak, introduced in 2001, set a new standard with its bold design and innovative use of materials. Today, the legacy of the Freak continues to inspire and influence with the latest addition to its lineage, the Freak S Nomad, showcased at Watches and Wonders Geneva 2024.
When it first appeared, the Freak was unlike any other watch on the market. It eschewed traditional design elements like hands, dials, and crowns, opting instead for a radical new look and a heart crafted from silicon—a material then at the cutting edge of watchmaking technology. This choice not only addressed the wear and tear on moving parts but also marked Freak as a pioneer in the field.
Introducing the Freak S Nomad
The latest iteration, the Freak S Nomad, remains true to its roots while embracing a new aesthetic inspired by the hues of the desert.
It retains the signature features that made the original a standout: no dial, no hands, and no crown. The Freak S Nomad is not just a timepiece but a veritable “laboratory on the wrist,” representing another leap in Ulysse Nardin’s ongoing quest for innovation.
Since its debut, the Freak has been at the forefront of Ulysse Nardin’s creative and mechanical experimentation. The timepiece has been a canvas for more than 20 patented innovations, solidifying its status as the flagship model of the brand. Just last year, the Freak One was honoured with the Iconic Watch Prize at the Grand Prix d’Horlogerie de Genève, a testament to its enduring impact on the industry.
Design and Technology
Sporting a sand-coloured theme, the Freak S Nomad captures the essence of a desert storm. This colour scheme is not just a stylistic choice but a nod to the adventurous spirit of the Nomad—ever moving, ever exploring. The watch’s unique build and lack of conventional features continue to challenge and redefine what is possible in watchmaking.
The Freak S Nomad is available for SGD 216,800 including tax, reflecting its position as a premium, cutting-edge piece in the luxury watch market. This price not only accounts for the watch’s sophisticated technology and unique materials but also its exclusivity and the craftsmanship behind it.
