In a move that redefines the boundaries of performance and portability in the laptop market, Apple has unveiled the latest iterations of its MacBook Air series, now powered by the formidable M3 chip. This groundbreaking announcement marks a significant leap forward, promising up to 60% faster performance compared to the M1 model, and an astonishing 13x speed enhancement over the fastest Intel-based MacBook Airs.
The new MacBook Air models, available in both 13-inch and 15-inch configurations, maintain Apple’s iconic thin and light design philosophy. However, they now boast an impressive array of enhancements including up to 18 hours of battery life, a Liquid Retina display that brings content to life, support for up to two external displays, and Wi-Fi speeds that are up to twice as fast as their predecessors.
Encased in a durable aluminium unibody and offered in four stunning colours — midnight, starlight, space grey, and silver — these laptops are not just about power but about making a statement.
Blazing-Fast Performance with the M3 Chip
Engineered with cutting-edge 3-nanometer technology, the M3 chip propels the MacBook Air to new heights of efficiency and performance.
With an 8-core CPU, up to a 10-core GPU, and support for up to 24GB of unified memory, users will experience remarkable speed enhancements across all tasks — from everyday activities to intensive photo and video editing projects. The inclusion of a next-generation GPU supports hardware-accelerated mesh shading and ray tracing, promising ultra-realistic gaming experiences.
A New Era for AI on Consumer Laptops
The MacBook Air with M3 chip stands out as the premier consumer laptop for AI, thanks to its advanced 16-core Neural Engine and enhanced machine learning capabilities.
macOS brings to life a plethora of intelligent features that elevate productivity and creativity, enabling users to leverage powerful AI-driven applications seamlessly.
Redefining the Laptop Experience
Apple’s commitment to innovation is further underscored by the MacBook Air’s versatile connectivity options, including Wi-Fi 6E, MagSafe charging, and Thunderbolt ports.
The laptop also features a high-definition FaceTime camera, studio-quality microphones, and an immersive sound system with Spatial Audio support, making it ideal for both personal and professional use.
The Magic of macOS
Complemented by macOS Sonoma, the new MacBook Air offers an unrivalled user experience, with features like desktop widgets, enhanced video conferencing capabilities, and seamless integration with a broad ecosystem of apps.
From productivity to entertainment, the MacBook Air with an M3 chip is designed to make every interaction more engaging and efficient.
In line with Apple’s environmental goals, the new MacBook Air is a pioneer in sustainability, incorporating 50% recycled content and achieving Apple’s high standards for energy efficiency. This initiative is part of Apple’s commitment to become carbon neutral across its entire business, manufacturing supply chain, and product life cycle by 2030.
Starting Wednesday, March 6, customers can order the new MacBook Air models, with availability beginning Friday, March 8. The 13-inch model starts at S$1,599, with the 15-inch model starting at S$1,899.
Both are available in the colours above, ensuring that there’s a MacBook Air to suit every style and need. Find out more here.
