Apple Unveils Revolutionary MacBook Pro Lineup with Next-Generation M3 Chips

Apple has unveiled its latest MacBook Pro lineup, powered by the new M3 series of chips – M3, M3 Pro, and M3 Max. These chips provide a significant boost in performance, enhancing the MacBook Pro’s capabilities.

The 14-inch MacBook Pro with M3, priced at S$2,299, is designed for regular tasks and more intensive professional applications and gaming. Those needing enhanced performance can opt for the 14 or 16-inch MacBook Pro with M3 Pro, which is tailored for professionals like coders and creatives.

For those seeking the pinnacle of performance, the MacBook Pro with M3 Max, supporting up to 128GB of unified memory, is ideal for tasks like 3D rendering and machine learning.

All the new models come with a Liquid Retina XDR display, a 1080p camera, a six-speaker audio system, and multiple connectivity options. They promise up to 22 hours of battery life and are available for order starting November 1, with shipping beginning on November 7.

Apple’s SVP of Hardware Engineering, John Ternus, praised the new MacBook Pro’s unparalleled performance and capabilities, emphasizing its transformative experience for users upgrading from Intel-based models.

The M3 chip family is notable for being built using the advanced 3-nanometer process. They offer innovative GPU features and performance enhancements, making them a significant step forward in Apple’s silicon evolution. Depending on the specific M3 variant, the new MacBook Pro models offer considerable performance improvements in tasks like video rendering, code compilation, and spreadsheet operations.

The MacBook Pro models with the M3 Pro and M3 Max chips are now available in a new space black colour, which offers reduced fingerprint visibility. The new MacBook Pro models represent a major upgrade, especially for those moving from an Intel-based MacBook Pro. The Liquid Retina XDR display is brighter and more vibrant than before.

Apple’s latest operating system, macOS Sonoma, is packed with features to enhance both work and leisure, from customizable widgets to enhanced video conferencing tools. It also introduces a high-performance game mode, elevating the gaming experience on the Mac.

In line with Apple’s commitment to sustainability, the MacBook Pro is environmentally friendly and made of 100% recycled aluminium and other recycled materials. Apple aims to achieve carbon neutrality across all its products by 2030.

Customers can order the new MacBook Pro starting Wednesday, November 1, on the Apple online store and in the Apple Store app in 27 countries and regions, including the U.S. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorised Resellers, starting Tuesday, November 7.

The 14-inch MacBook Pro with M3 starts at S$2,299 and S$2,159 for education; the 14‑inch MacBook Pro with M3 Pro starts at S$2,899 and S$2,679 for education; and the 16‑inch MacBook Pro starts at S$3,599 and S$3,309 for education.