With the introduction of two-hour deliveries, a strategic partnership with Lazada to seamlessly merge online and offline IT shopping, ambitious plans to expand their retail presence with 24 stores throughout Singapore by mid-2024, and a range of innovative customer support services, Atrix Dynamics, the rapidly growing IT retailer in Singapore, is poised to revolutionize the way consumers acquire and manage their electronic devices.
They unveiled a trio of initiatives that will redefine the IT shopping landscape in Singapore:
1. Offline to Online (O2O) Shopping Experience: A robust collaboration between Atrix and Lazada that streamlines the shopping journey, seamlessly integrating offline and online channels.
2. Atrix “24 by 24” Everywhere: A comprehensive expansion of Atrix’s retail footprint across Singapore’s urban and suburban malls, with plans to reach 24 stores by mid-2024, solidifying its position as a household name.
3. Atrix Mall (www.atrixmall.com): A bilingual website featuring an innovative retail concept, with e-commerce functionality set to launch later this year, providing unparalleled customer service for laptop, desktop PC, and other IT device owners.
Redefining the O2O Concept: Premium laptops and desktops can be delivered within 2 hours after purchase confirmation, while other laptops and desktops offer same-day delivery for transactions completed before 12 noon, with product deliveries managed directly by Atrix.
Customers can also opt for immediate pickup from Atrix retail outlets island-wide, providing peace of mind to those who want to physically inspect their purchases, especially for high-end devices or those who require assistance with initial setup.
For in-store shoppers, the convenience of scanning QR codes of products at Atrix retail shops to view and purchase them on Atrix’s Lazada shop is available, catering to consumers who prefer to examine products in person but prefer the familiarity and benefits of the Lazada platform for online ordering. Waiting days for laptop deliveries is now a thing of the past.
Atrix “24 by 24” Everywhere – Rapid Retail Expansion: In order to provide an exceptional customer experience both online and offline, Atrix has embarked on a rapid retail expansion plan across Singapore. By mid-2024, Atrix aims to increase its retail presence from the current 19 outlets to 24.
This year alone, Atrix has expanded its retail footprint to include NEX, VivoCity, Jurong Point, JEM, and Tampines Mall, with plans to open outlets in Holland Village, Bishan Junction 8 Mall, Ang Mo Kio Hub, PLQ Mall, and Tampines 1 mall.
Atrix Mall – Setting a New Standard for Customer Service: Atrix recognizes that the customer experience doesn’t end with the purchase; it’s an ongoing journey. Customers often require assistance with setting up their PCs or recovering their data, in addition to extended warranties.
