LG announced that it has filmed the first Tottenham Hotspur Premier League football match in 8K format, in order to capture super high quality football footage to captivate customers watching the content play out on LG’s new range of OLED and NanoCell 8K televisions.
It’s Like Being at the Stadium… Except Better
The groundbreaking footage was created from the Tottenham v. Burnley match which took place at the new state-of-the-art Tottenham Hotspur Stadium on 7 December 2019.
LG and Tottenham worked with award-winning video and content marketing agency ShootMedia to film the match with a multi-camera production team, produced by renowned sports producer Matt Rumsey. Working with four 8K Red Monstro VV cameras – of which there are only eight units in the country – and a range of lenses, ShootMedia captured the detail as well as the emotion across the entire match day.
The resulting footage has been edited into a 75 second video that will be on display exclusively on LG’s 2020 8K OLED and NanoCell televisions in selected retailers around the world from the end of March. In the UK, these retailers include Dixons, Selfridges, Harrods and independent retail stores.
LG’s televisions are the first in the world to exceed the strict requirements established by the Consumer Technology Association to define the new generation of “8K Ultra HD” products and services, delivering four times more detail than 4K TV and 16 times more than HDTV. LG’s Real 8K TVs are the first to exceed the CTA’s specific requirements, including those related to resolution, digital inputs, high dynamic range, upscaling, bit depth and measurement methodology. LG’s latest 8K TVs also feature upgraded performance thanks to the new α (Alpha) 9 Gen 3 AI Processor. By leveraging deep learning technology, the 2020 lineup delivers optimised picture and sound quality for all types of content through AI-based upscaling.