The Canon PowerShot SX740 HS is a lightweight, compact camera designed for usage on the go. It’s portable, easy-to-use, powerful, and suitable for both newbies and veterans alike.
Richer Images Through Optimised Lighting
Powered by the new DIGIC 8 imaging processor, the PowerShot SX740 HS captures pristine image quality. Even in backlit conditions, the DIGIC 8 imaging processor applies gradients to adjust highlight blowouts, achieving a well-balanced lighting, rich vibrant colours and impressive details. You won’t have to compromise on the background when taking pictures with backlight. You can finally capture beautiful sunrise or sunset shots that don’t look like a bunch of shadows moving on a bright background.
Going the Distance with 40x Optical Zoom
With 40x optical zoom and ZoomPlus of up to 80x, the PowerShot SX740 HS is a must-have companion for travel or concerts. You can shoot from a distance with impeccable magnification without image degradation. Adding a boost to this capability is the wide viewing angle with focal lengths of 24mm – 960mm. This creates a lot of creative opportunities for you. For example, you can shoot through fenced enclosures at the zoo to capture close-up shots of animals, or create perspective distortion by playing with the relative scale of near and distant subjects in the background.
Through the use of the enhanced image stabilisation system, the PowerShot SX740 HS overcomes the challenge of taking night shots. With Dual Sensing IS and 20.3MP high ISO speed CMOS sensor, the camera achieves superb image quality even in dimly-lit conditions. When shooting night scenes, the camera will deliver natural-looking colours, giving an accurate image representation of what is seen by the human eye.
High Speed, Responsiveness, and 4K Clarity Videos
The shorter shutter release and shooting interval ensure that you’ll never miss important moments, such as when your child takes that very first step. With an improved continuous shooting speed of up to 10fps in AF fixed focus and 7.4fps in AF tracking, every unexpected movement of constantly moving subjects such as children or pets at play can be captured with precision.
The PowerShot SX740 HS’s 4K movie shooting capabilities produce footage four times the resolution of full HD with exceptional depth and clarity. The 4K frame Grab function allows for high resolution still images to be extracted from the footage taken. Capturing 4k time-lapse movies of cityscapes or landscapes in edge-to-edge high resolution becomes effortless with the scene selections function within the dedicated time-lapse movie setting.
Easy to Use and Connect for Active Social Media Users
Enjoy seamless image transfers from camera to phone while simultaneously shooting by activating the Camera Connection and Wi-Fi connection. The Bluetooth low energy technology (BLE) maintains a constant connection to the smartphone, allowing you to view images via your phone while the camera is in the bag.
For the vain instagrammers, there are a few features that help you present your best self online. Self-portrait mode enables you to check your appearances in real-time to make adjustments to brightness. Still not chio enough? You can also activate the smooth-skin filter to achieve that ideal shot.
With the Video Snapshot feature, you can shoot four to eight-second snippets, stitch them into a short movie and easily share the snaps online. The customisable Food Scene mode takes food photography to the next level, playing with tone and light to deliver mouth-watering shots, complete with excellent details and vivid colours. Just ignore your drooling friends while they wait for you to take your shot.
Intuitive Features
The PowerShot SX740 HS’s EOS-like user interface is designed for intuitive use and bridges the barrier between compact and EOS cameras. The addition of the Feature Assist function helps even the most tech-unsavvy to master usage of this camera. Even without knowledge of camera settings, you can rely on the easy-to-understand screen displays and guides to capture awesome photos.
The Ultimate Backup Feature
The “Image Transfer Utility” automatically sends images from the PowerShot SX740 HS to the computer and the Cloud. With this auto back-up function, you’ll never have to worry about losing or misplacing your photos again.
