HP Helps Artists Bring Art From the Streets in Collaboration with ArtScience Museum

HP Inc. demonstrates its commitment to the creative community as the “Innovation Sponsor” of the Art from the Streets exhibition. The exhibition, held at the ArtScience Museum at Marina Bay sands, showcases the art of Indonesian artist Eko Nugroho. HP produced nine murals of prominent artworks in the exhibition. It will also leverage its digital printing technologies to extend Eko’s work. It aims to highlight how Street Art can live anywhere and on anything.

Forging A Unique Indonesian Visual Language

Eko Nugroho is one of the most acclaimed members of the young generation of Indonesian contemporary artists. His works traverse between local traditions and global popular culture. It cites the influence of traditional batik and embroidery, while drawing inspiration from contemporary street art, graffiti, and comics. The end result is something fresh and evocative, yet true to its roots. You can find out more about Eko and his works at his website.

With the Art from the Streets exhibition, HP aims to challenge and inspire artists and creatives to break boundaries and think beyond the traditional canvas. Eko’s work will be presented as an urban art collection. It will be featured on a range of nine items, including notebooks, tote bags, and t-shirts. At the exhibit, visitors can purchase these items by scanning a QR code to access a microsite and complete an online transaction. All proceeds will be donated to Art Outreach Singapore. Art Outreach Singapore is a non-profit art education program. It offers free art appreciation lessons to primary and secondary school students.

Eko Nugroho

“As an artist, I am always looking for new ways to creatively express myself, and with HP, I can take my art to places I have never thought of before. As each of my art tells a story, I am excited that visitors who feel a connection with them or enjoy them visually can now bring back a physical memento,” said Eko Nugroho. “I hope visitors will get a different perspective when they see my art in different formats, in addition to what they’ve experienced at the exhibition.”

HP Strives For Creative Expression

“Art is an expression of creativity, and at HP, we believe that there should not be a limit to creative expression. We are proud to be a part of this exhibition, and we’re working with Eko to push the boundaries of the printed experience, to connect and tell a unique and personal story,” said Michael Boyle, VP, Graphics Solutions Business, HP Asia Pacific and Japan. “Print continues to play an important role in an increasingly digital world. As we continue to tap into the potential of digital printing to build emotional connections with consumers through amazing experiences, we are committed to turn ideas into realities and inspire the community.”

Eko Nugroho's art on a set of notebooks

Nine images of the murals at the exhibit have been printed with HP Latex 1500 and Latex 370 printers. These printers use water-based Latex Inks. Additionally, merchandise featuring Eko’s artwork is printed using a range of HP Indigo digital presses. These presses offer superior print quality, versatility, and productivity.

The showcase is part of the Art from the Streets exhibition, which opens on 13 January 2018 at ArtScience Museum in conjunction with Singapore Art Week. The exhibition ends on 3 June