Fujifilm has announced the launch of its latest addition to the X Series, the FUJIFILM X-HF1, affectionately known as the “X half.” Inspired by the charm of half-frame film cameras, the X half introduces a compact, 240g digital camera optimised for vertical compositions and enriched with a suite of nostalgic yet innovative features aimed squarely at today’s creative generation.
Vertical by Design, Creative by Nature
Optimised for portrait orientation, the X half is built for vertical stills and videos, making it a natural fit for creators who primarily shoot for mobile-first platforms.
The camera features a 3:4 aspect ratio LCD and an optical viewfinder that delivers a film-like experience while ensuring a familiar smartphone-style workflow.
But what sets the X half apart is its new 2-in-1 composition mode. This unique feature allows users to combine two vertical images or videos into a single side-by-side frame—all in-camera. Storytelling is made richer and more personal, with the ability to creatively juxtapose moments without the need for post-production.
Classic Aesthetics, Modern Technology
Housed in a stylish black, silver, or charcoal silver body, the X half exudes retro appeal while embracing the convenience of modern tech.
The fixed 32mm F2.8 lens (35mm equivalent) is the same focal length as Fujifilm’s iconic QuickSnap, providing a familiar and versatile angle of view. Inside, a 1-inch back-illuminated sensor delivers crisp image quality, while the camera’s simplified controls and swiping LCD interface offer a tactile and intuitive shooting experience.
For analogue lovers, the camera even features a frame advance lever that mimics winding film between shots. Combine that with its dedicated Film Camera Mode, and you get a truly nostalgic experience: once you choose your film simulation and number of shots, the screen goes dark, no previews, until all photos are “developed” through the X half companion app.
Film Feel, Digital Freedom
The X half is packed with features that evoke the golden age of film. It offers 13 Film Simulations, including the new “REALA ACE” for dynamic tones, and creative filters like Light Leak, Halation, and Expired Film. A new Grain Effect and Date Stamp function brings even more character to stills and videos, helping photographers infuse their work with a distinctly analogue look.
The new X half app complements the camera by enabling seamless Bluetooth transfers, in-app editing, gallery-style viewing, and printing via the Instax Link™ series of smartphone printers.
You can even order physical photo products through the app, starting in Japan and expanding globally soon.
Lightweight, All-Day Performance
Weighing just 240g (battery and memory card included), the X half is designed for all-day carry and effortless use. With a battery life of up to 880 shots, you’re free to capture every fleeting moment, without running out of power or inspiration.
Its smart, compact design makes it a stylish companion for street photography, everyday storytelling, or weekend adventures.
With the X half, Fujifilm has struck a beautiful balance between nostalgia and modernity.
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