TAG Heuer and Porsche Launch Carrera Chronograph Tourbillon x Panamericana

TAG Heuer and Porsche have come together once again to introduce the TAG Heuer Carrera Chronograph Tourbillon x Porsche Panamericana, a timepiece that embodies the spirit of motorsport and precision engineering.

This new watch celebrates the shared heritage of both brands and pays tribute to the legendary Carrera Panamericana race and the 70th anniversary of Porsche’s triumph there. Limited to just 255 pieces, this exclusive timepiece reflects the timeless partnership between TAG Heuer and Porsche, uniting the worlds of haute horlogerie and automotive excellence.

A Tribute to the Carrera Panamericana
The Carrera Panamericana, a daring cross-country rally established in 1950, is one of the most gruelling and celebrated races in motorsport history. Spanning over 3,000 kilometres across Mexico, the race pushed drivers and their machines to the limits through extreme terrains and unpredictable conditions.

Porsche’s historic involvement in the 1954 Carrera Panamericana is remembered as a turning point in the brand’s racing legacy when the Porsche 550 Spyder secured victory in the under-1500cc class and left an indelible mark on endurance racing.

The TAG Heuer Carrera Chronograph, first launched in 1963, draws inspiration from the same race. Originally designed by Jack Heuer, it featured a clean, legible dial suited for high-speed timekeeping, symbolizing TAG Heuer’s pursuit of precision.

Now, in 2024, this new Carrera Chronograph Tourbillon x Porsche Panamericana continues the legacy, celebrating not only Porsche’s motorsport achievements but also the close partnership between the two brands.

Design Inspired by the Porsche 550 Spyder
The Carrera Chronograph Tourbillon x Panamericana takes design cues from the iconic Porsche 550 Spyder, integrating elements from the car’s livery, materials, and textures.

The skeleton dial mimics the wheels of the 550 Spyder, while its silver, yellow, and black colour palette reflects the original vehicle’s aesthetic. The yellow lacquered hands on the subdials and the chronograph add a bold, sporty touch, further enhancing the watch’s racing character.

The dial plate’s shimmer mirrors the gleaming bodywork of the 550 Spyder, while the grained finish on the skeleton dial symbolizes the texture of asphalt roads, evoking the spirit of endurance racing. The stainless steel case, with alternating brushed and polished finishes, includes an engraved “Spyder” logo on the side, replicating Porsche’s iconic 1950s typeface.

The curved flange features the Porsche logo, with the word “Panamericana” engraved at six o’clock—a nod to the legendary race.

A standout feature of this timepiece is the domed sapphire Glassbox crystal, inspired by 1970s designs. The crystal flows seamlessly over the flange and dials, offering enhanced readability from every angle—perfect for racers navigating demanding roads. The watch’s black perforated calfskin leather strap with yellow stitching and lining adds to its sporty elegance, while the visible lining along the strap’s edge provides a subtle vintage touch.

Precision Engineering with the TH20-09 Tourbillon Movement
At the heart of the Carrera Chronograph Tourbillon x Panamericana is TAG Heuer’s TH20-09 in-house tourbillon movement, known for its precision and power. Offering a 65-hour power reserve, this movement ensures reliable performance under any conditions.

Through the sapphire caseback, wearers can admire the Porsche steering wheel-inspired rotor, a signature feature across the TAG Heuer x Porsche collaborations. This mechanical detail symbolizes the fusion of watchmaking artistry and automotive innovation.

Limited to 255 Pieces: A Tribute to Racing Heritage
The limited production run of 255 pieces pays homage to the number 55, which adorned the Porsche 550 Spyder during its victorious 1954 Carrera Panamericana campaign. Each timepiece is individually numbered and engraved with “LIMITED EDITION”, emphasizing its exclusivity.

The watch comes in luxurious black lacquered packaging, personalized with yellow Pantone accents to match the watch’s colour scheme, further enhancing its appeal as a collector’s item.

This exclusive timepiece is priced at SGD 95,000 and will be available at select TAG Heuer boutiques and authorized retailers worldwide.