Unveiling the innovative CASIO EDIFICE and MUGEN collaboration timepiece ECB-40MU

CASIO EDIFICE has announced the launch of their latest addition to the EDIFICE line of timepieces, adhering to the brand’s core concept of “Speed and Intelligence.” The new ECB-40MU is an exciting collaboration between EDIFICE and MUGEN, legally known as M-TEC Company, Ltd., recognized as Honda’s performance-focused brand. MUGEN is renowned for its involvement in manufacturing and distributing parts for Honda vehicles, as well as its participation in various motorsports, including F1TM, the Isle of Man TT, and top-tier races in Japan as a professional racing team. Casio has been supporting MUGEN since their partnership began during a motorcycle endurance race in 1985.

The ECB-40MU marks a historic milestone as the first-ever collaboration between MUGEN, which is celebrating its 50th anniversary, and EDIFICE, the Casio timepiece line that encapsulates the motorsports spirit. This remarkable timepiece showcases the iconic MUGEN brand colours, featuring white, red, gold, and black on the dial, band loop, and band stitching, all set against an elegant black design backdrop. Additionally, the Eye Commander logo, representing the essence of MUGEN, is impressively embossed on the band. Noteworthy engraving on the bezel even incorporates the same font found on MUGEN’s shift knobs, giving this timepiece a unique and distinctive appearance that is typical of limited edition models.

The ECB-40MU boasts a carbon fibre-reinforced resin case and a four-lug design inspired by the suspensions used in Formula 1 race cars. The band, crafted from Alcantara, a material known for its durability and breathability commonly found in sports car interiors, adds to the timepiece’s overall appeal.

Functionally, the ECB-40MU is equipped with Mobile Link features that enable seamless Bluetooth® pairing with a smartphone, providing automatic time correction and simplifying tasks such as setting world time and other functions. The watch also includes a Schedule Timer that syncs with a smartphone’s calendar app, displaying the start and end times of scheduled activities on the watch’s LCD.

CASIO EDIFICE is committed to delivering products and collaboration timepieces that capture the excitement and essence of the motorsports world. The ECB-40MU, with a price tag of $499, is available for purchase starting September 1, 2023, on the official Casio website (https://www.casio.com/sg/) as well as at EDIFICE retailers and G-SHOCK stores.