ASUS unveiled its latest lineup of cutting-edge products, ground-breaking technologies, and environmentally sustainable initiatives. One of the standout innovations is the ASUS Spatial Vision, which is the world’s first glasses-free 3D OLED laptop display technology. This new technology provides creators with a unique visual and working experience. ASUS also introduced a range of creator solutions, including laptops equipped with the latest 13th Gen Intel® Core™ i9 HX series CPU and NVIDIA® GeForce RTX™ 40 Series Laptop GPUs, such as the ProArt Studiobook 16 3D OLED (H7604), Zenbook Pro 16X OLED (UX7602BZ) and Vivobook Pro 16X 3D OLED (K6604).
In addition to the new creator solutions, ASUS also revealed a variety of new commercial products designed for business executives, including the ExpertBook B9 OLED (B9403CVA).
The ASUS Chromebook Vibe CX34 Flip (CX3401FBA), and the ASUS ExpertWiFi EBM68 router. These new business solutions offer top-notch performance, versatility, and expandability, making them the perfect companions for non-stop productivity, durability, and security.
The launch event also showcased ASUS’s new mini PCs, such as the ExpertCenter PN64-E1 and PN42, as well as the ASUS Chromebox 5 (CN67). These mini PCs offer maximum performance, connectivity, storage, and possibilities.
Finally, ASUS introduced its new line of gaming laptops, including the TUF Gaming A15/17 (FA507/707) and F15/17 (FX507/707) laptops with up to Intel Core i9-13900H or AMD Ryzen™ 9 Zen 4 CPUs and the latest GeForce RTX 40 Series Laptop GPUs. These gaming laptops deliver ultimate speed, reliability, and performance, providing gamers with joyful gaming experiences.
ASUS emphasized the brand’s pioneering role in innovating for a sustainable future. “As we progress on this incredible journey towards sustainability, we continually leverage our technological leadership, data-driven rigour, and human-centred philosophy,” said ASUS Co-CEO S.Y. Hsu, “our goal is to ultimately create a net-zero enterprise that drives the shift towards a circular economy — with a responsible supply chain creating shared values for each and every one of us.”
Leveraging technology to create durable, reliable, and sustainable innovations
More than ten years ago, ASUS released the world’s first carbon-neutral laptop, followed by the innovative Bamboo-series laptops and the company’s first carbon-neutral business laptop in 2022. Since then, ASUS has continued to make sustainable strides and showcased some of its sustainable actions during its recent launch event.
ASUS is committed to producing sustainable products that meet EPEAT and ENERGY STAR® 8.0 standards, with over 90% of its consumer laptops meeting these standards this year. The company places a focus on product quality, functionality, durability, and upgradability to ensure longer product lifecycles. ASUS also uses sustainable materials in its product manufacturing and packaging and has actively procured and utilized 1,500 tons of PCR (Post-consumer recycled) plastic and over 20,000 tons of recycled paper in 2022. To reduce e-waste, ASUS consistently pushes recyclability and has recycled over 40,000 tons of electronic waste in recent years.
To further its sustainability efforts, ASUS is building more durable products to reduce waste and extend the life of its laptops while providing incredible experiences to users. The 2023 ASUS consumer laptop models and beyond will undergo the toughest durability testing of any product in the consumer laptop market to deliver long-lasting value, reliability, and durability based on the MIL-STD 810H US military-grade standard.
In addition, ASUS has partnered with Ishizuka Glass to incorporate IONPURE antimicrobial agent in select products to inhibit the spread of 99% of viruses and bacteria, including COVID-19. This technology is specifically tested on viruses such as Influenza A (H3N2) and H1N1 and follows ISO 21702 and ISO 22196 testing protocols to provide a more hygienic user experience. ASUS was the first in the laptop industry to introduce the ASUS Antimicrobial Guard Plus Silver Ion coating.
Incredibly exciting software and hardware for creators
ASUS also unveiled a slew of new software and hardware innovations for content creators. The latest ProArt Studiobook, Zenbook Pro, and Vivobook Pro laptops will be equipped with the latest GeForce RTX 40 series Laptop GPUs, featuring NVIDIA Studio technologies for creators. These products benefit from over 110 creative apps optimized for RTX, NVIDIA Studio Drivers for stable and high-performance creative work, and AI-powered NVIDIA tools like Omniverse™, Canvas, and Broadcast.
ASUS also made an industry-first announcement with the launch of ASUS Spatial Vision, which is the world’s first glasses-free (autostereoscopic) 3D OLED technology. This technology uses a lenticular lens and advanced eye-tracking camera technology to create an autostereoscopic 3D image, enabling users to switch effortlessly between 2D and 3D. This new technology allows creators to view 3D objects and effects directly on their laptops without the need for physical prototypes, making their workflow more efficient. These OLED displays offer a 1,000,000:1 contrast ratio, a 0.2 ms response time, and a 120 Hz refresh rate, making them ideal for metaverse applications.
ASUS also announced ProArt Creator Hub 2.0, which is designed to help creators best utilize their ASUS hardware and software. This version includes a modern user interface and an exclusive new feature called Color Control, which combines all the colour solutions specific to creators. The ASUS Dial and ASUS Control Panel capabilities have also been updated, allowing new customizations for Adobe® apps, productivity, entertainment, and content creation apps. ProArt Creator Hub 2.0 will be available for all Studiobook, Zenbook, and Vivobook models with ASUS Dial, ASUS DialPad, or ASUS ScreenPad Plus, as well as the ProArt mouse range and all ASUS touchscreen monitors.
To elevate the creator experience, ASUS has partnered with Pantone®, the world-leading authority on colour, to provide creators access to and utilize the Pantone resource database. This includes the Pantone Libraries, Color Space data, Color Harmonies, and more, which will be available on all ASUS creator laptops via the ASUS-exclusive ProArt Creator Hub 2.0 software. This partnership aligns well with Pantone and ASUS’s common creative audience of more than 10 million designers and producers worldwide.
ASUS ProArt Studiobook 16 3D OLED (H7604): 3D OLED creator mobile workstation
The ASUS ProArt Studiobook 16 3D OLED (H7604) is a groundbreaking mobile workstation designed for creators and gamers. Its sleek Mineral Black finish and step-wise design allow for slimmer bezels and a flat-screen that can be viewed from any angle up to 180°.
The world’s first glasses-free 3D OLED display is a standout feature, allowing for easy viewing of 3D photos, videos, and games without cumbersome glasses or headsets. The ASUS Spatial Vision technology seamlessly converts 2D visual content to immersive 3D in real-time with the flick of a switch. The super-bright OLED panel is adaptive and features dimming technology to maximize display life.
The ProArt Studiobook 16 3D OLED is powered by a 13th Gen Intel Core i9-13980HX processor, NVIDIA GeForce RTX 40 Series Laptop GPU, and up to 64 GB of upgradeable memory and ultrafast storage, providing creators with the freedom to create and design without limitations. The certified colour-accurate 16-inch 3.2K 120 Hz 3D OLED display is perfect for any creative vision, and a stylus-compatible haptic touchpad and intuitive ASUS Dial offer precise and ultimate control in apps.
With dual Thunderbolt™ 4 ports and up to 40 Gbps transfer speeds, connectivity to the latest peripherals is seamless. The ProArt Studiobook 16 3D OLED also features advanced ASUS IceCool Pro thermal technology, providing superior performance and quietness.
For those who prefer a more conventional display, a traditional 2D OLED touchscreen panel is also available. The ProArt Studiobook 16 OLED family will be updated with a pro-certified NVIDIA RTX laptop GPU model in Q2 2023.
ASUS Vivobook Pro 16 3D OLED (K6604): Wow the world in 3D
The ASUS Vivobook Pro 16X 3D OLED (K6604) is a cutting-edge 16-inch laptop for creators. It boasts the world’s first glasses-free autostereoscopic 3D OLED 3.2K 120 Hz display with ASUS Spatial Vision technology. The laptop can be configured with up to 64 GB DDR5 4800 MHz RAM and up to a 2 TB PCIe® 4.0 x4 SSD.
Powered by a 13th Gen Intel Core i9-13980HX processor and the latest NVIDIA GeForce RTX 40 Series Laptop GPU, the Vivobook Pro 16X 3D OLED has an advanced cooling system that safely unleashes the full 150 W thermal design power (TDP). The laptop also features ASUS IceCool Pro thermal technology, the ASUS DialPad, dual Thunderbolt™ 4 ports, and a standard SD card reader.
ASUS Zenbook Pro 16X OLED (UX7602BZ): The most powerful Zenbook yet
ASUS has teamed up with Intel to revamp the Zenbook Pro 16X OLED (UX7602BZ) for 2023, making it the most powerful version yet. Its innovative design uses the ASUS Supernova System-on-Module (SoM) packing technique, which reduces the motherboard core area, improving cooling efficiency and allowing for higher TDP values. The laptop now has a total TDP of up to 155 W, with an ultra-compact ASUS Supernova SoM that features a 13th Gen Intel Core i9-13905H processor, NVIDIA GeForce RTX 40 Series Laptop GPU, and 32 GB of fast LPDDR5X DRAM.
The laptop also boasts a 16:10 3.2K 120Hz OLED HDR NanoEdge touchscreen, an auto-tilting keyboard with the Active Aerodynamic System Ultra (AAS Ultra) mechanism for comfortable typing, and a White RGB intelligent lighting system that illuminates the keyboard. The ASUS Dial and ASUS NumberPad also offer precise control and easier number entry, respectively. The Zenbook Pro 16X OLED has redefined the standard for compact creator laptops, bringing creativity to the next level.
ASUS Zenbook Pro 14 OLED (UX6404) and Zenbook 14X OLED (UX3404): All about performance and portability
The Zenbook Pro 14 OLED (UX6404) is a compact and powerful laptop designed for creators on the go. It features a new 2.8K 120 Hz OLED display with Dolby Vision® and a 100% DCI-P3 gamut, offering exceptional visuals. Powered by the latest 13th Gen Intel Core i9-13900H processor and NVIDIA GeForce RTX 40 Series Laptop GPU, the laptop is matched with 16 GB DDR5 RAM, 2 TB SSD, and the latest WiFi 6E technology for optimal performance. The laptop also includes features such as ASUS DialPad, ASUS Pen 2.0 support, and a full set of I/O ports to enhance productivity and creativity. Additionally, a high-capacity 76 Wh battery provides long-lasting power for on-the-go creation.
Also, the ASUS Zenbook 14X OLED (UX3404) is a powerful laptop that provides a solid foundation for mobile life. It has a thin-and-light chassis and comes in two colours: Sandstone Beige and Inkwell Gray. The Sandstone Beige version has a lid made with a new eco-friendly plasma electrolytic oxidation (PEO) coating technique that creates a ceramic-like finish and stone-like texture. Inside, the laptop features the latest 13th Gen Intel Core i9-13900H processor, NVIDIA GeForce RTX 3050 graphics, 32 GB of LPDDR5 memory, and a 1 TB PCIe 4.0 SSD. The laptop also has a larger 14.5-inch 16:10 2.8K 120 Hz OLED HDR NanoEdge display and a longer-lasting 70 Wh battery.
Incredibly Powerful Business Solutions
ASUS ExpertBook B9 OLED (B9403CVA): Ultralight, uncompromised performance for business executives
The ASUS ExpertBook B9 OLED (B9403CVA) is an environmentally friendly laptop that uses a sustainable manufacturing process to reduce materials and energy consumption. It is a lightweight 14-inch business laptop with an upgraded 2.8K display, dual fans with smart dust removal, and enhanced FHD IR camera resolution. The OLED display has accurate colours and a larger visual workspace for data analysis and market intelligence tasks. It is also durable and provides superior security and privacy features such as NFC login, face login, a physical webcam shield, and a fingerprint sensor. Other features include customizable hotkeys and fast data entry with the ASUS NumberPad. The laptop has a full range of I/O ports, including Thunderbolt 4 USB-C, USB 3.2 Gen 2, HDMI, combo audio jack, and LAN. In 2023, all ExpertBook series products will be EPEAT Gold verified and exceed ENERGY STAR standards, aligning with ASUS’s commitment towards a circular economy.
ASUS Chromebook Vibe CX34 Flip (CX3401FBA): Increased versatility for exceptional gaming experiences
The ASUS Chromebook Vibe CX34 Flip (CX3401FBA) is a powerful and versatile device that combines stunning visuals with exceptional performance, making it ideal for cloud gaming and productivity. It features a 16:10, 144 Hz WUXGA display, a 360° ErgoLift hinge, and an anti-ghosting keyboard with four-zone RGB lighting. The laptop has a durable chassis with a Pearl White finish, including unique orange-accented WASD keycaps, and it delivers immersive spatial audio certified by Harman Kardon.
The laptop is powered by up to a 12th Gen Intel Core i7 processor and 16 GB of memory, making it responsive and fast. With over 1,400 games accessible through cloud gaming platforms, and access to Google Workspace and other productivity apps on Google Play, the ASUS Chromebook Vibe CX34 Flip is perfect for both work and play. Its fast-access storage ensures smooth performance, while the battery can last up to 10 hours on a single charge.
ASUS ExpertCentre, ChromeBox and TUF Gaming – Mini PCs built for bigger things
ASUS is launching new Mini PCs, which are rigorously tested for quality and reliability, and designed to last. The ExpertCenter PN64-E1 offers powerful performance, featuring the latest Intel Core mobile processor, dual-channel DDR5 memory, WiFi 6E, and PCIe 4.0 x4 SSD, ideal for demanding tasks. It also supports up to four 4K displays for multitasking and can be easily upgraded with multiple storage drives.
On the other hand, the ExpertCenter PN42 is a compact and quiet PC, perfect for everyday use, with recycled plastic chassis featuring slats for efficient heat dissipation, and the latest Intel N-series processor.
The Chromebox 5 is a simple, speedy, and secure mini-PC, supporting Android apps and up to four 4K displays, and featuring a built-in wireless charger.
Finally, the TUF Gaming A16 Advantage Edition and F15/17 and A15/17 are powerful and resistant laptops, engineered for an ultimate gaming experience, featuring the latest processors and GPUs, and a range of AI-powered technologies for improved performance and reliability.
