Enjoy Unbridled Freedom in Photography with the Diana Instant Square, Now Available on Kickstarter

With all the shine and polish of digital photography nowadays, sometimes we just want to kick back and enjoy some lo-fi analog magic. Bringing the lo-fi magic of the legendary 1960s Diana cameras to square format instant photography, Lomography has released the Diana Instant Square.

The Diana Instant Square comes packed with an incredible range of experimental features such as unlimited multiple and long exposures, and a selfie mirror. It also features a fully manual aperture and focus, along with a detachable bright viewfinder and two shutter speeds (N and B Mode).

Woman holding the Diana Instant Square

The Legendary Diana Aesthetic

The Diana Instant Square is a shoutout to the gritty film photography of decades past, a rejection of polished perfection and a celebration of the little sparks of unique beauty that are often mislabelled as flaws. It produces strong, saturated colors, rich, moody vignetting, and unpredictable effects that rocketed its 1960s predecessor to analogue fame. The original Diana took the photography world by storm with an iconic blue and black design, and the Diana Instant Square is every bit as stylish. Its edges form a striking square frame that makes every image captivatingly original. No two shots will ever be the same.

Diana Instant Square

Fully Manual, for Unlimited Creative Freedom

The Diana Instant Square isn’t about following the rules. It’s about challenging expectation, embracing imperfection and performing daring experiments. That’s why the aperture and focus are fully manual. The zone-focusing system lets you switch focus easily with a simple twist. The aperture settings correspond to the weather — ‘sunny’, ‘cloudy’ — so that you can get your exposure right even if you’re new to analogue photography. From Bulb Mode to Multiple Exposure Mode and more; this creative camera is packed with Lomography’s signature features so that you can craft a frame to suit your style.

Accessories, Accessories, Accessories!

Not only is the Diana Instant Square packed with features, but it’s also compatible with heaps of accessories. It works with the existing Diana F+ flash, and it’s got a hot-shoe mount so that you can attach a range of other flashes. It’s also compatible with all the interchangeable lenses that Lomography have already produced for the Diana F+. Add to that a built-in mirror for the perfect self portrait, and detachable bright viewfinder optimized for each of the interchangeable lenses, and you’ve got everything you need to create something incredible.

The Diana Instant Square and accessories

Back it on Kickstarter


The Diana Instant Square dares you to trust your instincts — to embrace imperfection and lose yourself in the love of film photography. Back the Diana Instant Square on Kickstarter now to get the world’s first Instax camera with interchangeable lenses and a hot-shoe mount.